What is the “comfort crisis”?

The term “comfort crisis” was coined by American author Michael Easter in his 2021 book of the same name. To explore this concept, Easter ventured alone into the Alaskan wilderness, deliberately distancing himself from comfort, distraction, and connectivity. His central thesis:

Although modern life is more comfortable than ever before, this can make us less satisfied, more stressed, and less mentally resilient in the long run.

In his book, Easter combines scientific findings with personal experiences to explore topics such as exercise, nutrition, loneliness, boredom, nature, and stress.

Here are some of the key takeaways from The Comfort Crisis (as summarized by the online magazine Baige):

• Challenges build resilience: People who regularly expose themselves to small challenges learn to cope better with stress. Resilience doesn’t come from constant comfort but from experiences outside one’s routine.
• Being alone can be good for you: Many people immediately view loneliness as negative. Yet, consciously spending time alone can help you get to know yourself better.
• Constant distraction stifles creativity: Smartphones, streaming, and social media fill every spare minute. However, boredom isn’t necessarily bad; it can be a catalyst for creativity and the development of new ideas.
• Nature has a calming effect: Studies show that spending time in nature can lower cortisol levels, especially when we’re not constantly checking our phones.
• Eating mindfully instead of mindlessly
• Not everything has to be convenient right away: Small moments of discomfort can make you feel more alive and present in the long run.
• The finite nature of life clarifies many things: Recognizing that time is limited can help you redefine your priorities. What is truly important to you? What is good for you? How do we actually spend our days?

Break out of your comfort zone—on vacation

Vacation can be an opportunity to do things differently. To try new things. Embrace silence. And reconnect with yourself. It’s also an opportunity to dare to do something you’d never do at home. Since you’re away from your usual routines, it’s easier to try new—and sometimes uncomfortable—experiences.

To learn how to break out of your routines while traveling, we spoke with hosts from the Green Pearls® network.

To get started: Step outside the comfort zone of “mindless travel”

Melting glaciers, species extinction, microplastics, and marine debris—sometimes the climate crisis seems so overwhelming that we’d rather look the other way. This can manifest as a quick weekend flight, using single-use plastics on vacation, or booking a hotel on a whim where you don’t know where the food or energy actually comes from.

In surveys, travelers say they would like to travel more sustainably and believe it is a good and important practice. However, when it comes to the “how,” doing the research feels like an insurmountable hurdle.

This is something you can start doing right away for your next trip—for instance, choose accommodations that are transparent about the measures they take. Support hotels that source local food, use renewable energy, offer natural cosmetics, and provide fair working conditions for their employees. Many hotels in the Green Pearls® network meet these criteria and encourage car-free travel.

Traveling more sustainably isn’t always the most convenient option. However, it’s not the least convenient option either; it’s often just a small step beyond the usual ways. Every small step makes your vacation more mindful.

Take a chance! Here are some vacation ideas for those who feel their daily routine has become too comfortable

#1 Boxing with Björn Schulz at the Stanglwirt

Many people find boxing intimidating and painful at first. But that’s precisely what makes it exciting.

Ramona, a member of the team at the Stanglwirt Organic and Wellness Resort, says:

„One way to step outside your comfort zone is to try out unfamiliar activities—such as a boxing session with Björn Schulz, which is not only physically demanding but also builds mental strength, focus, and energy.“

Reassuring: Björn’s training sessions focus on concentration, endurance, and fitness rather than intensity or aggression.

#2 Devil’s Leap and Suspension Bridge in East Tyrol

The Naturhotel Outside is located in the heart of the Hohe Tauern National Park in East Tyrol – surrounded by peaks over three thousand meters high, gorges, and wild rivers. The region offers plenty of opportunities to step outside your comfort zone.

For example, there’s the “Devil’s Leap,” which is a controlled free fall of about 40 meters into a gorge that is up to 140 meters deep. Another option is the suspension bridge over the Isel Gorge. The 84-meter-long bridge spans the roaring Isel River at a height of about 90 meters.

#3 Stand-up paddleboarding on the Baltic Sea

Not every challenge has to be extreme. Sometimes, all you need is a board on the water.

Marion Muller of SANDnature on the Baltic Sea recommends stand-up paddleboarding as a new activity to try. You’ll learn to keep your balance, fall into the water, and get back up. You’ll quickly experience a sense of accomplishment with “SUP,” and it’s fun, too.

SANDnature is just a few steps from the beach. After enjoying a breakfast of organic products, you can head straight for the sea.

Here’s a sustainability tip: Instead of buying your own board, you can rent one on-site or take a SUP class (e.g., at the Timmersdorf Surf School).

#4 Mudflat Hike in the Wadden Sea

The Wadden Sea is constantly changing. As you experience the ebb and flow of the tides, the wind, and the currents, you will feel the forces of nature and discover the biodiversity that we often overlook.

SANDglow in the North Sea encourages guests to experience the UNESCO World Natural Heritage Site of the Wadden Sea through guided mudflat hikes and Halligen island excursions. It might take some effort to venture out onto the mudflats barefoot, especially during the cooler seasons or when the weather is unpleasant. However, when you reflect on the experience over a cup of tea afterward, you’ll feel more alive than you have in a long time.

Cell phones. Schedules. Crisis. Why unplugging is sometimes the biggest challenge

Maybe you’ve experienced this: Even a few free minutes don’t feel free anymore. As soon as a gap opens up, we automatically reach for our smartphones. We check messages, photos, appointments, work, and social media.

Silence—without filling it with technology—feels unfamiliar and can be challenging.

#1 Digital detox at a lake

Klaus Pichler, the host of the Hotel Weihrerhof in South Tyrol, says:

„At the Weihrerhof, we invite our guests to step outside their comfort zone in a special way: through a digital detox. We suggest setting your phone aside for a while, turning off notifications, and immersing yourself fully in the lake, the forest, and the silence. It’s not a requirement, but an invitation.“

#2 It’s okay to do nothing

“So, what did you do on vacation?”

„Nothing.“

To many people, that sounds like a failure. A vacation often seems successful only if it’s filled with activities and events that can be documented with hundreds of photos.

The tree hotel My Arbor, located near Brixen, offers a different perspective. Hostess Alexandra Huber says:

„Here, guests are welcome to take the liberty of doing absolutely nothing for a change.“ – My Arbor

Sleeping in without an alarm clock. Sitting in the woods. Not planning every minute of the day. For some people, that’s the real challenge.

The Naturresort Gerbehof on Lake Constance focuses on peace, nature, and retreat. Surrounded by woods and orchards, the resort offers guests space to breathe deeply—with furniture made from wood harvested from its own forest, wellness offerings, and quiet places to unwind.

#3 Forest Bathing at LA VIMEA

The vegan hotel LA VIMEA in South Tyrol offers guided forest bathing sessions—inspired by the Japanese practice of shinrin-yoku. Led by yoga and meditation instructors, guests slowly and mindfully walk through the forest, taking in the sounds, smells, and light while focusing on their connection to nature.

#4 Yoga instead of constant stress

The Hotel Korinjak is located on the Croatian island of Iž—a place where stepping outside your comfort zone means slowing down, not doing something spectacular.

The team describes it this way:

„Stepping out of your comfort zone doesn’t have to involve any “extreme challenges.” For some guests, simply slowing down a bit is already an unfamiliar experience.”

They also know:

“The path to self-awareness is rarely the easiest one. Sometimes it means enduring uncomfortable feelings, questioning habits, or letting go of the constant drive for productivity. But that is precisely where growth can happen.“

Guests are supported, for example, through yoga classes, breathwork, daily singing bowl sessions, and meditation activities.

Fasting: Eat less, be more mindful

Everyone has heard of therapeutic fasting, but have you ever considered trying it yourself? Several hotels in the Green PearlsⓇ network offer guided fasting weeks.

At the SCHWARZWALD PANORAMA in Bad Herrenalb, guests can participate in fasting programs based on Dr. Buchinger’s method or an alkaline fasting regimen. These programs are complemented by yoga, guided fasting hikes, meditation sessions, and treatments in the Selfness area. There is also a wellness area with a swimming pool. As an added bonus, guests stay in Circular Living rooms furnished with fully recyclable materials.

• Click here for the fasting program at the SCHWARZWALD PANORAMA
  

The Klosterhof – Alpine Hideaway & Spa in Bavaria offers liver fasting according to Dr. Worm and also has packages specifically designed for solo travelers. This four-star superior hotel is a health resort and features an on-site wellness center. Host Dr. Färber places great importance on ensuring that his methods are scientifically sound.

The OCÉANO Health Spa Hotel in Tenerife is affiliated with an F.X. Mayr Center which has offered fasting programs based on the F.X. Mayr method for over 20 years. The hotel was founded by doctors who also serve as hosts. Guests can receive medical and therapeutic care and choose from a variety of programs, ranging from the classic introductory program to combinations with exercise or stress management.

Get involved instead of just consuming

“Here, you don’t just watch—you get to join in,” says Johann Steinwender of the Austrian Schloss Lerchenhof. He notes that this is also a way for some guests to overcome their “comfort crisis.” Guests can enter the barn to feed the pigs, help harvest the fields, or join him for various Slow Food workshops.

Speak Italian

Martina Dellerba from Relais del Maro has a suggestion for anyone who already knows a little Italian:

„Speak Italian while on vacation — and perhaps even try out the Ligurian dialect“

It’s a challenge worth taking on! You’ll find that you improve quickly and are welcomed with open arms by the locals. Your efforts will be appreciated—and this isn’t just true in Italy!

The Albergo Diffuso Relais del Maro is located in the heart of Borgomaro, a small village in Liguria. This means you won’t be isolated in a hotel complex; you’ll be right next door to the residents. This is helpful if you want to practice speaking Italian.

Step out of your comfort zone to get closer to yourself

Vacations are a great way to break out of your routine and try something new. We hope we’ve given you a few ideas for things you could “dare” to do to step outside your comfort zone.

Remember, you can see things that seem uncomfortable at first as opportunities for personal growth (e.g., taking the train instead of driving or talking to people in a foreign language). If you can break out of your comfortable routines while on vacation, it’ll be easier to do so at home, too!

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Can AI make good travel plans?

Nowadays, many travelers use AI tools to plan their trips. “Our guests today are very well-informed,” says Klaus Pichler, the host of Hotel Weihrerhof on Lake Wolfsgruben in South Tyrol. “They’ve read a lot, compared options, and done their research.” Digital tools and AI play a major role in this.

However, perfectly planned does not equal experience. That’s why Klaus Pichler adds: “AI can structure a lot of things. But it doesn’t know the atmosphere by the lake early in the morning. Or the light after a summer thunderstorm. We’ve found that personal interaction is still highly valued—perhaps even more so than before.”

AI cannot experience

The team at the Paradiso Pure.Living Vegan Hotel on the Seiser Alm sums it up nicely: “the view of the Dolomites, the crisp mountain air, the scent of blooming alpine meadows, the feeling of snow underfoot, sun and wind on your skin—AI can’t predict that.”

Alexandra Huber from My Arbor, a treehouse hotel near Brixen in South Tyrol, says, “Our guests appreciate our intuition for their needs and the small, personal tips.” AI can’t do that either.
Alexandra’s uncles, Günther and Hannes, are the hiking guides at My Arbor. They know the local mountain, Plose, inside and out and are actually out there every day. They don’t just tell you, “Watch out; the weather can change quickly in the mountains.” They’ve experienced it firsthand and can explain exactly what you need to watch out for to be prepared. So feel free to ask them! They can also tell you things that you won’t find on any blog or website (and therefore, AI doesn’t know either). 🙂

Side note: You may think that the AI knows you. But it really doesn’t

When “chatting” with an AI, such as a Large Language Model (LLM) like ChatGPT, you may feel as if the AI knows you inside and out. However, that’s misleading, and you should be aware of that when entrusting your vacation planning to it.

Here’s an anecdote from before AI was popular: A journalist I know was once detained at an Israeli airport for a four-hour interrogation. “You get the feeling they know everything about you,” he told me. “They knew what he ate on which day, who he was traveling with, and where he shopped.” It wasn’t until later, after some reflection (and a conversation with the police), that he realized they’d only had access to his credit card statement and might have briefly checked his Facebook profile (when that was still popular). That was enough to trigger panic, fascination, and unease.

Why AI is often pretty accurate

When an AI says, “This suits you,” it’s usually based on:

• your past behavior (chat history, searches, clicks, bookings)
• data from similar users (what they like, you’ll probably like too)
• reviews and patterns (“People who liked X also liked Y”)

That’s why AI recommendations are effective for things like:

• Hotel style (boutique vs. large resort)
• Price range
• General interests (wellness, hiking, culture))

It’s important to know: The AI provides the answer that is statistically the most likely to be correct. Therefore, in the areas mentioned, the AI’s recommendations are often a good fit for you.

Where AI might go wrong

The problem arises with anything that is difficult to measure:

• Mood & Timing (You might be looking for peace and quiet on this vacation, even though you usually love action.)
• Atmosphere (Whether a place feels “right” for you is something that’s hard to determine from data alone.)
• Interpersonal Factors (Friendliness, conversation, the energy in the hotel)
• Subtle Differences (Two accommodations might look identical on paper, but offer completely different atmospheres.)

Guests appreciate a warm, friendly atmosphere

The SCHWARZWALD PANORAMA in Bad Herrenalb has reached a point where personality is prioritized over tips and information. “Guests want to be understood — not just based on data, but on a human level,” they say. “In a digitalized world, there is a growing longing for authentic encounters and personal advice.”

Several hotels have independently reported the same trend: the more digital travel planning becomes, the stronger the desire for real-life interactions grows.

The Hotel Korinjak on the Croatian island of Iž sums it up like this: “In an increasingly automated world, many people feel a growing need for something slower, more tangible, and deeply human. It’s less about efficiency and more about authenticity, empathy, and lived experience.”

Johann Steinwender from Schloss Lerchenhof in Austria reports: “Guests are less interested in facts and more interested in personal recommendations, experiences, and genuine interactions.” In other words, exactly what an AI or a Google search cannot provide.

The role of hoteliers is changing due to the rise of AI-powered vacation planning

Christian Schmidt of the SANDcollection (SANDnature on the Baltic Sea and SANDglow on the North Sea) says: “We’re not getting fewer qeustions; just different ones.”

In his experience, today’s guests are looking for:

• Guidance instead of information
• Dialogue instead of just answers
• Connection instead of just service

This is why new formats are emerging, such as in-person gatherings—like “Meet & Greet” evenings—where the focus is on encouraging conversation between guests and hosts.

The Hotel Das Rübezahl, located in the Allgäu region, has also observed this trend. “Guests are looking for honest recommendations and a personal touch,” says host Alexander Thurm. The hotel’s hiking guide, Bergbaschdi, has noticed this as well. In an interview, he reports that his personalized guided tours are very well received. While there is a trend of wanting to beat the best time on Outdooractive while hiking, for him, hiking is also about “healing the soul.” This means coming to terms with oneself and consciously taking in the surroundings.

On his tours, he often helps people find the right pace. This is something that can only truly be experienced in person, with hiking boots on your feet and the guide by your side.

More time for on-site guests thanks to AI

Many hotels, however, also use AI specifically for communicating with guests. For example, give Hotel Okelmann’s a call. After just one ring, you’ll hear, “Hello, this is Lena (…) you can talk to me just like you would a real person.” For this article, I chatted with Lena for a few minutes. She checks the prices for a double room for me, suggests several room categories, tells me that I’m allowed to bring a dog, and so on.

“The start was a bit bumpy, but the system is running very smoothly now,” says Kristin Okelmann. You can always ask to be transferred to a human, but many find the AI assistant “really exciting” and enjoy using it.

“(AI) gives us the opportunity to spend much more time talking to and interacting with guests on-site. It’s absolutely perfect for us!” – Kristin Okelmann

Where AI reaches its limits

The use of AI isn’t appropriate or advisable in every situation. Certain matters are too complex or personal to be entrusted to AI. This is where hoteliers come in—as advisors and points of contact for your needs, wishes, and concerns.

• Klosterhof — Alpine Hideaway & Spa, located in Bavaria, is a wellness hotel with an on-site health center. When it comes to health-related matters, wellness programs, and therapies designed to enhance your well-being or improve your health, genuine human connection is their top priority.
• At the Hotel Klosterbräu in Seefeld, Tyrol, the hosts have noticed that guests simply trust their recommendations more. “Our guests continue to ask for insider tips, such as the best table in the wine cellar or the most beautiful cross-country ski trail,” they say. Thanks to their deep regional roots and a “knack for the right moment,” the Seyrling family—now in its fifth generation of running the hotel—is authentic and unique.

Technological innovations are not a threat, but a step forward

• The Hotel Bella Vista in Zermatt, Switzerland believes that the personal touch of a family-run hotel cannot be replaced by AI. “If you want to hike for ten hours without seeing anyone, just ask me,” says Fabienne Anthamatten. She knows not only the area, but also the tourist traffic and peak times. She can also tell you about changes in the landscape, such as glacier melt, which you can see for yourself. “Our guests really appreciate the personal connection with us, and we’re glad that the human touch still plays such a big role here,” says the Bella Vista.
• “Personal contact is still the most important thing,” agrees Ursula Wagner, hostess at the Naturresort Gerbehof. There, too, the whole family takes care of the guests. For instance, the father and son bring a deer from the forest for dinner, the daughter runs the adjoining horse farm, and Ursula offers therapeutic massages based on the Philippi method.

Bottom line: Your vacation is more than just the result of an algorithm

AI can help you plan more quickly, compare options more effectively, and make better-informed decisions. However, it can’t know what a place really feels like. AI can’t experience goosebump-inducing moments, spontaneous conversations, or gut feelings.

According to a study in tourism research, travelers remember unexpected experiences and personal encounters more than perfectly planned activities in the long run.

Bonus: How to use AI effectively for travel planning

AI is a powerful tool, so as a bonus, we’ve put together a short guide to help you use it effectively when planning your vacation:

AI is well suited for:

• Initial inspiration (destinations, regions, best time to travel)
• Preliminary planning (routes, duration, budget)
• Practical information (distances, transportation options)
• Summaries of reviews or travelogues

Tips:

• Ask the AI to show you different perspectives (e.g., “What do guests criticize about Hotel XY?”)
• Ask for comparisons instead of just recommendations.
• Use it to prepare questions you can ask when you’re there.
• For practical information such as opening hours, prices, the duration of an exhibition, etc., check the website and double-check the details. Errors can creep in here, such as a graffiti art piece being recommended that has long since been painted over, or a special exhibition that only has one week left.

And then: Go there. Talk to people. Leave room for the unexpected.

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This article shows you:

• a selection of 7 travel regions in Germany that offer conditions for more environmentally conscious tourism and highlight local sustainability initiatives
• accommodation options that, according to their own information, implement resource-saving measures (e.g. energy efficiency, regional sourcing, or environmental certifications)
• options for lower-emission travel and mobility, such as rail connections, public transport, or cycling infrastructure
• aspects related to nature conservation and biodiversity that are relevant in the respective regions
• practical tips on how small changes in travel behavior can help reduce environmental impact 

Travel destinations in Germany with a focus on sustainability

#1 Wadden Sea – ideal for families with children

The German side of the Wadden Sea is one of Germany’s most unique regions. This UNESCO World Natural Heritage Site is a true natural wonder (though it is already suffering from the effects of climate change, as we explore in detail in this blog post “The Wadden Sea in Danger?”).

The tides are fascinating. Twice a day, the North Sea recedes at low tide, exposing the seabed. A few hours later, the sea floods the area again. You can take advantage of this time to go on a guided tour of the mudflats. The tour involves wading through the mud in rubber boots and digging up crabs, mussels, worms, and other sea creatures, as well as birdwatching. The Wadden Sea is actually a vast feeding ground for migratory birds. This activity is enjoyable for all ages. But most of all, it’s fun for children. Therefore, we highly recommend the Wadden Sea as a vacation destination for families.

Important: Always go on mudflat hikes with experienced guides. They know the tides and the dangers of the incoming tide, so you can enjoy the excursion without worry. The guides will also explain the unique flora and fauna of this one-of-a-kind ecosystem.

Car-free Juist Island in the Wadden Sea – Ideal for Families with Children

The East Frisian island of Juist aims to be climate-neutral by 2030. The best way to reach the island is by train. From the Norddeich Mole train station, it’s just a short walk to the Frisia ferry terminal. Since cars are not allowed on the island, visitors can relax, even those with small children!

Overview: Juist

• Best time to visit: June to September
• Sustainability: The Wadden Sea region (Denmark, Germany, and the Netherlands) has agreed on a joint climate goal and aims to be carbon-neutral by 2030.
• Siegel: UNESCO World Natural Heritage Site

Things to do:

• Rent a beach chair
• Bring a bike or handcart (allowed on the ferry)
• Bring binoculars (to watch birds and seals)

Sleepy, romantic Husum – the North Sea for adults

If you want to experience the Wadden Sea but are traveling without children, we recommend Husum. This small port town in North Frisia is charming, laid-back, and not yet overrun by tourists. Around the historic inland harbor, with its colorful houses, small shops, and cafés, you can fully savor the North German way of life.

For accommodation, we recommend the SANDglow – an adults-only boutique hotel (ages 16 and up) just a few steps from the harbor. After a day at the sea or a coastal bike tour on bamboo e-bikes, relax in the small wellness area or with a drink at the bar. Mudflat tours start nearby at the Husum National Park House.

Overview: Husum

• Best time to visit: April through October
• Sustainability: SANDglow is a Green PearlsⓇ partner and implements numerous sustainability measures, e.g., 100% green electricity, breakfast featuring regional organic products, waste reduction, sustainable amenities, etc.

Things to do:

• Mudflat hike with a guide from the Husum National Park Center
• Bike tour along the North Frisian dikes (MyBoo bikes are available for rent at the hotel)

Be careful with fish sandwiches & co: North Sea shrimp and fish platters are a staple of many North Sea vacations. Unfortunately, however, you can no longer—or should no longer—eat everything without hesitation. Did you know, for example, that eel is just as endangered as the African rhino? Here you can find out how to experience North Sea cuisine sustainably.

Also controversial: kitesurfing. Several protected zones for migratory birds have already been established, but NABU believes this doesn’t go far enough. Learn more here about whether kitesurfing on the Baltic and North Seas is a problem.

#2 Baltic Sea – A Getaway with a Focus on Sustainability in Timmendorfer Strand

The Baltic Sea is also one of the most popular travel destinations in Germany. Sandy beaches, cliffs, fresh sea air, and a wide horizon make the coast an ideal place for a short getaway in any season.

A particularly beautiful seaside resort is Timmendorfer Strand on the Holstein Baltic Sea coast. Here you can stroll along the long beach promenade, relax in a beach chair, or let your gaze wander over the Baltic Sea during walks by the water.

It’s worth staying at the Green Pearls® Lifestylehotel SANDnature. This adults-only hotel (ages 16 and up) is located just a stone’s throw from the beach and combines modern design with natural materials and a relaxed beach atmosphere. Thanks to the late-riser breakfast served until 1:00 PM, you can start your day completely relaxed. Another highlight is the sauna on the rooftop terrace, which you can rent exclusively.

Overview: Baltic Sea

• Best time to visit: All year round; from around May to September is peak season on the Baltic Sea and it can get quite crowded. However, the weather is perfect for beach days then! If you prefer it quieter, we highly recommend fall and winter. The brisk breeze clears your head, and long, solitary walks by the sea give you time to reflect.
• Sustainability: Room for improvement! Due to its inland location, the Baltic Sea is considered one of the most polluted seas. Plans for a specific “Baltic Sea National Park” in Schleswig-Holstein were halted in 2024 and replaced by an action plan for marine protection. The plan includes 16 concrete measures to be implemented by 2030, e.g., protected areas, promotion of biodiversity, waste prevention, etc.
• Label: Limited to individual initiatives and accommodations (e.g., with the PartnEU EcoLabel)

However, there have been no real successes reported yet. Intensive conventional agriculture in Germany and neighboring countries is considered the main cause of nutrient pollution (nitrogen and phosphorus) in the Baltic Sea. These nutrients enter the sea via rivers, leading to eutrophication and the formation of oxygen-depleted “dead zones.” SANDnature is actively involved in local initiatives, such as the protection of porpoises, whose population has declined drastically.

Here’s what you should do:

• Take a walk along the Timmendorfer Strand boardwalk
• Rent a beach chair and enjoy the Baltic Sea horizon
• Bike tour along the coast
• Trip to the fishing port in neighboring Niendorf

Tip: If you want to experience something special, you can spend the night under the open sky in the beach chair bed on the rooftop terrace of the SANDnature Hotel and watch the starry sky over the Baltic Sea.

#3 Black Forest – Perfect for Health and Wellness

The Black Forest is Germany’s largest contiguous low mountain range and, thanks to the national park (approx. 10,000 hectares) and many other protected areas, offers one thing above all else—pure nature.

As is well known, the German forest plays an important role in the Grimm’s Fairy Tales, for which the dense and dark Black Forest is considered the source of inspiration! There are also rivers, lakes, moors, and thermal baths. The region is ideal for hiking, cycling (e-bikes are very popular due to the mountains), and cross-country skiing in winter.

The Sustainable Spa Town of Bad Herrenalb

In Bad Herrenalb, located in the northern Black Forest, there is a strong focus on environmental and climate protection. No wonder, since the town is officially recognized as a climatic health resort. The fresh, clean air combined with the forest lets you relax and unwind. So be sure to try a forest bathing session when you’re there!

For accommodations, we recommend the SCHWARZWALD PANORAMA or the SCHWARZWALD PANORAMA APPARTMENTS. In addition to the panoramic views that give it its name, this wellness hotel offers a spacious spa area with an on-site panoramic thermal bath and saunas, as well as a wellness center featuring alkaline fasting, yoga, and TCM therapies. Perfect for escaping the daily grind.

Overview: Bad Herrenalb

• Best time to visit: All year round
• Sustainability: Many nature reserves and plenty of opportunities to rent e-bikes. Well-developed network of e-charging stations.
• Certifications: UNESCO Biosphere Reserve (in the Southern Black Forest); Bad Herrenalb in the Northern Black Forest is recognized as a climatic health resort, spa town, sustainable travel destination, and Fairtrade Town.

Things to do:

• Drink healing water from the Bad Herrenalb drinking pavilion
• Rent an e-bike or use public transportation for free with the KONUS guest card
• Forest bathing
• Bring a fairy tale to read (e.g., The Cold Heart by Wilhelm Hauff)
• Buy a “Made in the Black Forest” cuckoo clock (if you can spend around 400 euros on such a hand-carved souvenir)

Freiburg – a more sustainable city break in the Black Forest

If you’d like to combine your Black Forest vacation with a city break, Freiburg im Breisgau is our top choice. This sunny university town is considered one of Germany’s greenest cities and combines a historic old town with sustainable urban development. The short distances to nature are an added bonus.

Particularly exciting is the car-free Vauban district, a flagship project for sustainable living with plenty of green space, solar energy, and direct tram connections. This is also where our hotel recommendation is located. At the inclusive Green City Hotel Vauban, people with and without disabilities work together, and sustainability is just as much a part of the concept as modern design and good connections to downtown and the Black Forest (you’ll receive a ticket with your stay to use public transportation for free).

Overview: Freiburg

• Best time to visit: Spring and fall for sightseeing, trips to the Black Forest, and the vineyards in mild temperatures. Summer is the season for beer gardens and wine festivals, and in winter there’s a Christmas market.
• Sustainability: The city is known as “Green City Freiburg” and serves as a true role model with various environmental initiatives.
• Certifications: Freiburg awards a number of its own certifications, such as the MobilSiegel, which recognizes companies for sustainable mobility (for their employees) (e.g., Jobrad, Jobticket, etc.)

Here’s what you should do:

• Take the Schauinsland cable car up Freiburg’s local mountain
• Stroll through Freiburg’s Old Town and along the Bächle
• Get ready with this blog post: Tips for a more sustainable weekend in Freiburg

Here you’ll find more tips on more sustainable travel in the Black Forest

#4 UNESCO Biosphere Reserve Rhön – Hiker’s Paradise

Some animal species, such as the capercaillie, have already gone extinct in the Rhön—but fortunately, action was taken in time. With its designation as a biosphere reserve, the entire region is now committed to safeguarding biodiversity. In addition to protecting the environment, biosphere reserves incorporate key economic sectors, with tourism being a prime example. If you’re looking for an example of sustainable vacationing in Germany, a biosphere reserve is the perfect place.

The STURM was the first certified organic hotel in the Rhön. It treats its guests exclusively to certified organic food and sees itself as part of the Slow Food movement. Here, you can relax at the Rhön Spa or explore nature as an active traveler on the many hiking trails. The low mountain range also offers the perfect backdrop for mountain biking.

The Rhön is one of the few regions in Europe designated as an International Dark Sky Reserve (Star Park). Thanks to exceptionally low light pollution, you can experience an impressive starry sky here.

Overview: Rhön

• Best time to visit: Year-round when the weather is nice and in winter when there is snow
• Sustainability: Many areas are designated as light-protected zones. This helps protect insects, as artificial light disrupts their natural flight patterns. (Insects navigate by the moon and stars)
• Certification: UNESCO Biosphere Reserve

Things to do:

• Stargazing in the Star Park
• Visit the two raised bogs, Schwarzes Moor and Rotes Moor (there is a nature trail on wooden planks for each)
• Take a day hike on the “Michelsberg” premium hiking trail.

#5 Bavaria – Alps, Lakes, and Sustainable Hideaways

Although part of the Rhön region is in Bavaria, the state has many other impressive natural areas. The Allgäu region is particularly popular for its Alpine panoramas, green meadows, and famous royal castles, such as Neuschwanstein and Hohenschwangau.

Overlooking Neuschwanstein Castle is the romantic, family-run Hotel Das Rübezahl in Füssen. This wellness hotel is known for its special atmosphere (Psst: marriage proposals are one of the house specialties). The hotel also includes two mountain huts, which you can reach, for example, on guided hikes with mountain guide “Berg Baschdi.”

Another highlight is the Berchtesgadener Land with the emerald-green Königssee and an impressive Alpine landscape. Here we recommend the Klosterhof – Alpine Hideaway & Spa in Bayerisch Gmain. This wellness hotel features a spectacular indoor pool with a view of a crackling fireplace and a wellness center. And by the way, the hotel is also highly recommended for babymoon vacations.

If you’d also like to experience Bavaria culturally, a detour to the cities is well worth it. Near Munich lies Gut Sonnenhausen, a lovingly restored estate surrounded by nature. Events are held here regularly (e.g., permaculture garden tours, knife sharpening, art auctions, and concerts)

Erlangen is also a city that offers options for more sustainable travel. At Hotel Luise, the “Wall of Change” in the lobby showcases over 250 measures the hotel has implemented to promote sustainability—from the “Renewable Hotel Room®” and a microforest to water-saving “astronaut showers.”

Overview: Bavaria

• Best time to visit: All year round – hiking and cycling in summer, winter sports in the Alps in winter.
• Sustainability: In the Berchtesgadener Land region in particular, the focus is on protecting alpine nature. Many towns prioritize eco-friendly transportation and well-developed hiking and biking trails. Erlangen is also considered a very bike-friendly city.
• Certifications: Bavaria has several sustainability initiatives, including Der Blaue Gockel for sustainable vacation farms, as well as green tourism certifications such as TourCert and sustainable hotels from the Green Pearls® Network.

Here’s what you should do:

• See Neuschwanstein Castle and Hohenschwangau Castle, at least from the outside
• Hike in the Allgäu Alps or to one of the Rübezahl mountain huts
• Take a boat ride on Lake Königssee (the lake in Berchtesgaden National Park is navigated exclusively by electric boats, rowboats, or pedal boats)

Find more inspiration in the following blog posts

• Sustainable Travel in the Realm of the Watzmann (Berchtesgadener Land)
• A Culinary Journey to the Allgäu
• Interview with Hiking Guide Berg-Baschdi (Allgäu)
• Insider Tips for a Sustainable Weekend in Erlangen

 

#6 Lake Constance – Flowers and Water Sports

Lake Constance, stretching over 60 kilometers across the Alpine foothills between Germany, Switzerland, and Austria, is a well-known and popular vacation destination. This vast lake is ideal for water sports such as sailing, windsurfing, canoeing, and stand-up paddleboarding (SUP). However, you don’t need to buy equipment specifically for a vacation or a first-time try. It’s more sustainable to use one of the many rental services.

To reconcile water sports with nature conservation, the state government of Baden-Württemberg has created this PDF document on nature sports on Lake Constance. These measures include the designation of special protected areas.

For accommodations (not directly on the lake, but surrounded by a forest and apple orchards), consider the Naturresort Gerbehof. This organic hotel has received multiple awards for its ecologically managed wellness area. It offers unique massages, such as stress-relief massages based on the Philippi method, and treatments with natural cosmetics, including products from PHARMOS NATUR.

The Lake Constance Cycle Route is also particularly popular: approximately 260 kilometers circle the lake and connect Germany, Austria, and Switzerland—perfect for sustainable cycling trips. A trip to the famous flower island of Mainau is also an absolute highlight in almost every season. But in the spring, the island totally captivates visitors with a sea of tulips and other early bloomers.

Overview: Lake Constance

• Best time to visit: May to September
• Sustainability: For over 25 years, the Lake Constance Foundation has been committed to sustainability. For example, it launched Ecocamping, which now includes over 200 campsites. Here, you can not only vacation with a tent or RV but also rent accommodations.
• Certification: The ECHT certification, developed by Deutsche Bodensee Tourismus GmbH, is relatively new. A key feature is the ECHT Bodenseecard, which allows you to use local public transportation for free and receive discounts on cultural events.

Things to do:

• Buy fruit directly at the farm stand. The Lake Constance region is one of the largest fruit-growing areas in Europe.
• Help clean up Lake Constance’s beaches with CleanUp. (Reusable trash bags and tongs are available at numerous distribution points)
• Take a ride on the solar-powered boat HELIO
• Take a trip to the flower island of Mainau

#7 Moselle – Vineyards, Castles, and River Landscapes

The Moselle is one of Germany’s most romantic river landscapes. The river winds its way through steep vineyards, past medieval castles, palaces, and small wine-growing villages. Cycling and hiking tours along the Moselle riverbank are particularly popular, offering magnificent views of the vineyards.

One of the most famous vacation spots is the picturesque Bernkastel-Kues with its historic old town, half-timbered houses, and cozy wine taverns. Here you’ll also find the Green Pearls® partner Lifestyle Resort Zum Kurfürsten. The wellness hotel is designed according to Feng Shui principles and is considered a place of power in its own right, with a harmonious flow of energy. In addition to various pools, saunas, and water features, the resort also features an integrated TCM center that combines traditional Chinese medicine with modern wellness offerings.

Overview: Moselle Region

• Best time to visit: May through October, especially beautiful during the autumn grape harvest.
• Sustainability: The Moselle region is increasingly focusing on sustainability, particularly through sustainable tourism (hiking, cycling), a well-developed public transit system, ecological viticulture, and regional energy concepts (some municipalities, for example, run on 100% wind energy)
• Certification: As part of the Rhineland-Palatinate tourism strategy, the Moselle region has been recognized as a “sustainable destination.”

Things to do:

• Stroll through the old town of Bernkastel-Kues
• Bike ride along the Moselle Cycle Route
• Hike through the vineyards

Small things with a big impact – how to make your vacation in Germany more sustainable

• Traveling by train or long-distance bus: As determined by the Federal Environment Agency, trains and buses (long-distance buses) are the most eco-friendly ways to travel.
• Sustainable accommodations: You can find the complete list of Green PearlsⓇ accommodations, vacation homes, hotels, and destinations in Germany on the linked page.
• Use the Refill app: Bring a water bottle with you on vacation and refill it for free at Refill stations along the way. This way, you protect the environment, the climate, and your wallet 🙂
• Shop locally: You can buy regional products at farm stands and weekly markets; if you bring your own bags, you can even buy them unpackaged!
• Keep your distance from wildlife: Respect nature while on vacation and follow the rules of nature reserves during your excursions. For example, wild birds and animals must not be fed.

This is an update from February 3, 2023

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We don’t want to stop you from traveling

In our opinion, travel has many advantages. It contributes to understanding and change, and it is the basis of life for many people around the world. If you are interested in this topic, please read the following articles after this blog post:

• “Are we still allowed to fly?”
• Social sustainability
• Traveling in times of climate change

Hotels shape society—research confirms this

Hotels are among the key players in the tourism industry. Consequently, their influence on the development and sustainability of our travels is significant.

The FutureHotel study by the Fraunhofer Institute confirms that hotels are playing an increasingly important role in society due to the growing tourism sector. Not only do they shape their guests’ travel experience, but they also influence working conditions, the regional economy, and local communities. The study states that hotels can initiate social change by providing safe, healthy, and inspiring environments that open up new perspectives.

Some of our Green Pearls® partners go to great lengths to achieve this. In our article on charity hotels, for instance, we discuss Pavilions Himalayas – The Farm, a hotel founded exclusively to support the local Nepalese population—70 percent of its profits go to children’s projects. Additionally, farmers in the surrounding area have been trained in organic farming and now have a ready market for their produce.

Social projects of our Green Pearls® partners

Of course, not every sustainable hotel needs to become an NGO. And you don’t have to devote your entire life to the public good, either. However, one can always share some of their prosperity.

What could that look like in practice? We asked Green Pearls® accommodations which social projects they support. Find inspiration—or simply enjoy the fact that your stay is promoting social initiatives around the world.

Let’s start in Cambodia, a beautiful yet troubled country. Many regions are still marked by a history of war, child poverty, and, in some cases, human trafficking.

Projects in countries of the Global South: Cambodia as an Example

Social engagement is firmly anchored in the identity of the Canvas & Orchids Retreat. Host Valentin tells us that it was obvious to him:

“Nature conservation only works if the local population benefits directly.”

Many of today’s employees used to make a living from illegal logging or poaching. Now, they are trained professionals who share their knowledge of the region and the rainforest with guests.

Two of the newly completed projects:

• Clean drinking water for the school in Tatai: After the school’s water supply was contaminated with waste, the Retreat team worked with other local companies to install a collection system.
• Construction of the Koh Kong Khnong School: A dilapidated, two-room, wooden hut was replaced with a new, safe school building in cooperation with NGOs, creating a long-term impact on the community.

Here’s how you can get involved as a guest

As a guest, you can easily get involved right on site:

• During village tours on Koh Andet Island, you can meet local families and learn about their lives.
• Mangrove tours directly support the community of Koh Kapik.
• During excursions, you can plant trees or donate school supplies.
• Support local producers by purchasing handicrafts or regional specialties, for example.

As Valentin sums it up: “Every stay helps strengthen the livelihoods of the people here.”

Focus on social projects: Green Pearls® hotels situated within more affluent regions

Now, we will focus on our Green Pearls® hotel partners in wealthier regions of the world – the main topic of this article. Many of these hotels are involved in an impressive number of social projects. The following examples are just a few of the many projects they undertake—chosen because they particularly touch our hearts.

It’s striking how sustainable accommodations impact their local communities. They support the people in their immediate surroundings, create opportunities, and promote local initiatives. Support for more distant countries usually takes the form of donation projects. For instance, several of our partners are affiliated with WIR (Water Is Right), an organization dedicated to providing clean drinking water in impoverished regions.

Supporting people with disabilities and those with an increased need for assistance

Social engagement is often about participation and inclusion, particularly for those who have fewer opportunities in everyday life or on the job market. Some of our Green Pearls® accommodations are prime examples of that commitment:

The OLM Nature Escape in Sand in Taufers, South Tyrol, supports the Sägemüllerhof in Gais, a work rehabilitation project for people with mental illnesses by

• Purchasing products from the Sägemüllerhof sewing workshop
• Donation shares on select items in the hotel shop
• Guests can donate directly at the front desk or request more information

The Klosterhof — Alpine Hideaway & Spa in Bayerisch Gmain — is also a customer of one of these workshops. “We continuously collaborate with the workshops at the Hohenfried facility in Bayerisch Gmain,” the hosts tell us. The products and workpieces are incorporated into everyday hotel life and truly appreciated.

ADLER Spa Resort SICILIA offers a monthly gourmet menu

The luxurious ADLER Spa Resort SICILIA came up with a wonderful idea to promote inclusion. Every month, the resort hosts a special evening of indulgence for people with disabilities or increased assistance needs. What makes this event unique is that the guests not only enjoy a gourmet menu, but also help organize the evening. They set the tables, help in the kitchen, and welcome other visitors. It’s an evening full of encounters that shows how much connection can be created when barriers come down. “This is a project that is truly close to our hearts,” says Sofia Rabanser.

Inclusion in practice at the Green City Hotel Vauban

The Green City Hotel Vauban in Freiburg takes it a step further. Ten of its 20 employees have disabilities.

The integrative concept is intentionally designed to be holistic:

• From the beginning, only regional craft businesses were commissioned for the construction
• Organizations such as Vereinigung Freiburger Sozialarbeit e.V. (Freiburg Social Work Association) and Freiburger Stadtbau GmbH (Freiburg City Construction Ltd.) stand behind the social mission
• The experienced integration company Hofgut Himmelreich from Kirchzarten provides training and further education

This hotel exemplifies what can be achieved when inclusion is considered not an add-on but the core of one’s actions.

How other Green Pearls® hotels are getting involved – sorted by theme & briefly introduced

In addition to the initiatives mentioned earlier, our Green Pearls® network is involved in many other projects. Many hotels are involved in several areas at once.

To avoid making this article too long, we have organized the projects by topic and provided concise summaries. You may find an idea here that you would like to support, whether at home or on the road.

TOPIC 1: Water & essential supplies

Clean drinking water is one of the most fundamental resources, yet it cannot be taken for granted in many regions. To actively give back, several Green Pearls® accommodations are committed to this cause. My Arbor has supported regional aid organizations for years through its “MY WATER campaign.” For this purpose, spring water from the 1,870-meter-high Plose mountain is bottled and sold for a good cause. In recent years, tens of thousands of euros have been donated to organizations such as Südtirol Hilft, the White Cross, and the Wünschewagen.

The ADLER Lodge RITTEN is setting an example as well by providing a public refill station on the hiking trail—a project that benefits hikers, locals, and guests alike while reducing the need for plastic bottles.

You can find more water projects by Green PearlsⓇ partners in the linked article.

TOPIC 2: Animal welfare

The protection of young wild animals is important to many people. That’s why Summit Lodges Pfunds supports Kitzrettung Tiroler Oberland, the Tyrolean Oberland Fawn Rescue, every year. Drones are used to track down fawns and move them to safety, away from mowing machines. Host Marco Spiss regularly participates in these missions — protecting young animals is important to him, and he actively promotes it.

The SANDcollection (SANDnature and SANDglow) has partnered with the WDC to offer a donation option for porpoise conservation in the North Sea and Baltic Sea through its booking engine. The two sustainable lifestyle hotels are located not far from the North Sea and Baltic Sea coasts. With a little luck, you may be able to observe whales there in person.

Here you can find more information on the topic of animal welfare when traveling.

TOPIC 3: Promoting neighborhood assistance and local expertise

Neighborly assistance means taking responsibility for one’s immediate surroundings—where one lives and works. The Hotel Bella Vista in Zermatt, Switzerland, demonstrates this commitment by supporting the organization “Nachbar in Not” (Neighbor in Need) and local youth programs every year, while the Naturhotel Outside in Matrei, East Tyrol, strengthens regional cultural and sports clubs and enables its guests to connect with local producers.

The LA VIMEA Vegan Hotel in Naturns, South Tyrol, promotes local knowledge by regularly organizing alpine herb courses with a regional expert who shares ancient knowledge about medicinal plants and demonstrates how to make natural cosmetics.

In general, many Green Pearls® hotels rely on local guides—from hiking guides to nature educators—to showcase regional expertise and compensate them fairly.

TOPIC 4: Strengthening education, children, and families

Education is one of the most important foundations for future opportunities, and sustainable hotels can provide valuable impetus in this area. The SCHWARZWALD PANORAMA, for instance, has a long-standing project called “SchwaPa Biokids,” in which children learn about the connections between nutrition, the environment, and climate protection over the course of a school year.

The Naturresort Gerbehof supports the children’s project Sternenland and encourages its guests to donate by offering discounted rates for guests who waive room cleaning services.

The ADLER Lodge RITTEN has supported the expansion of a nearby public playground—a place that benefits locals and guests alike. Gut Sonnenhausen participates in projects run by Children e.V. and provides accommodations for charity events. Meanwhile, SANDnature and SANDglow support young people in the region through their involvement with Round Table Germany.

Auctioning for a good cause—an idea you can also implement at home

Finally, we learned about another initiative from Hotel Das Rübezahl that is as simple as it is ingenious. Once a year, the hotel staff organizes a heartwarming evening where lost items from the Rohrkopf hut and the hotel, including donated sports equipment, vouchers, and small treasures, are auctioned off in a relaxed atmosphere. The proceeds benefit the mountain rescue service.

What begins as a cheerful gathering culminates each year in an impressive donation, which the host family, the Thurms, generously adds to at the end.

You can organize something like this at home, too. A small auction among friends, at the office, in a club, or in the neighborhood would be perfect. Everyone brings something to auction, and the proceeds go to a cause you care about. This way, items that would otherwise gather dust become tangible help for others.

How much should one actually donate to social projects?

The answer is individual—but there are inspiring models. Oxford philosopher Toby Ord, founder of Giving What We Can, suggests making a “Further Pledge” to donate all income above a deliberately low standard of living because doing so can make an incomparably greater difference for others. On the other hand, author Rutger Bregman inspires many people to donate 10% of their income, a concept promoted by Giving What We Can.

How wealthy am I?

If you’re curious about how privileged you are on a global scale, you can easily find out. The online calculator “How Rich Am I?” shows you where your income stands globally — often with surprising results that change your perspective and strengthen your desire to give back.

Regardless of your approach, small amounts, creative ideas, and conscious sharing can make a big difference. This includes consciously choosing your travel destinations and accommodations.

Do you have any other ideas or examples? Write them in the comments.

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This is the eleventh installment of our Culinary Journey series—a new destination every month.

The North Sea: Mudflats, dams, and seagulls

The North Sea is a unique natural paradise—rough, clear, and teeming with life. Located in northwestern Europe, it stretches from the Netherlands through Germany to Denmark. Here, wind and waves meet endless horizons, mudflats, and charming harbor towns where the rhythm of the sea sets the pace. As the tides ebb and flow, salt hangs in the air, and seagulls accompany fishing boats returning to port in the early morning.

For centuries, fishing has shaped the lives of coastal communities. Sometimes, freshly caught crabs, shrimp, plaice, or mussels end up on your plate straight from the boat—honest, authentic, and always tasting of the sea. Although North Sea cuisine is based on tradition, sustainability is becoming increasingly important. It’s not just about freshly caught fish anymore; it’s also about how and where it is caught and how to preserve the sea as a habitat.

It is precisely in this tension between tradition and the future, the familiar and sustainability, and people and nature that our culinary journey along the North Sea begins, featuring traditional dishes with history and new vegetable creations. Have you heard of kimchi, for example?

Enjoy plant-based cuisine on the North Sea coast

Although fish is probably the first thing that comes to mind when you think of North Sea cuisine, we want to start this article with something different. The North Sea coast is home to more than just grass and salt plants—it boasts an amazing variety of regional vegetables that taste delicious and represent a conscious, sustainable way of enjoying food. When you buy seasonal, local produce here, you score double points for taste and the environment.

#1 Queller — the salt of the coast

Samphire, also known as sea asparagus, grows on the coast and in salt marshes. This delicate green plant thrives in silty, salty soil and is a true North Sea native. It has a salty, slightly peppery taste and a texture similar to a mixture of spinach and green asparagus. Samphire can be enjoyed raw, blanched, or steamed, bringing the taste of the sea directly to your plate.

#2 Root vegetables – hearty and versatile

The nutrient-rich marshland along the coast provides optimal conditions for cultivating root vegetables. In addition to clay-soil potatoes, this area is also known for its rutabagas, purple and yellow carrots, and heart-shaped carrots, each with its own unique characteristics (you can see examples of these vegetables at the Schoof family’s organic farm).

#3 Cabbage – the green gold of Dithmarschen

Dithmarschen is the largest contiguous cabbage-growing region in Europe, a fact that becomes particularly evident during harvest season. The selection is vast: white cabbage, red cabbage, savoy cabbage, cauliflower, Brussels sprouts, and kale. Many farms offer organic products.

You can find cabbage in processed forms, such as sauerkraut and red cabbage; however, the latest craze is kimchi, a Korean-style sauerkraut that should definitely be on your culinary list during your North Sea vacation!

#4 Potatoes — a classic from the north

Potatoes are also an integral part of the North Sea coast. Varieties such as Linda, Laura, and Princess are cultivated organically here. The potatoes from the nearby Lüneburg Heath are particularly popular, known for their intense flavor and status as a regional specialty.

Organic farming is important—particularly for the North Sea

Regional is good; regional plus organic is better. While regional vegetables save on transport and thus CO₂, organic farming ensures that no pesticides end up in the soil and, ultimately, the North Sea. These chemicals threaten the sensitive marine ecosystem, including the Wadden Sea. We explain this in more detail in our article, “Is the Wadden Sea in Danger?”

The good news is that the area used for organic farming along the North Sea coast is steadily increasing, as reported by NDR. However, most farming is still conventional.

Fish dishes (as sustainable as possible) on the North Sea coast

“The hearts of sailors never die,” explains the SANDglow in Husum, summing up the deep connection between Northern Germans and the sea. No wonder fish dishes have been an integral part of regional cuisine here for centuries. However, those enjoying fish caught in the North Sea should exercise caution.

“Demand determines what is offered for sale. Therefore, sustainable purchasing decisions can influence the environmental compatibility of fishing.” – Verbraucherzentrale Hamburg

#1: Haddock from the North Sea — a fish that has recovered

Since 2024, haddock (caught with hooks and lines) from the North Sea has been on the Consumer Advice Center’s Good Fish List. The reason? The population has recovered in some regions of the Northeast Atlantic, which is a positive sign for sustainable fishing.

However, this success is fragile, and the stability of the population will be reviewed again as early as 2026.

• Sample Tip: Try the North Sea haddock with mustard sauce

#2: North Sea shrimp – between tradition and challenges

The North Sea crab (Crangon crangon), which is actually a shrimp, is probably the best-known symbol of North Sea cuisine. For centuries, fishermen have gone out at dawn to catch these small creatures from the seabed.

Recipe tip from SANDglow:

Frisian crab soup – From Sea to Spoon

“The North Sea crab is the star of the coast. Crab soup was once a quick meal for fishermen’s wives, but today, it’s a signature dish for anyone who loves the authentic taste of the North Sea. Why do people eat it? Because it tastes like home—and like a salty breeze.”

However, crab fishing is also subject to criticism. According to the WWF, the small mesh size of the nets results in a high level of bycatch, including juvenile fish, rare species, and other bottom-dwelling organisms. Additionally, bottom trawls damage the seabed and endanger sensitive habitats, such as the sand coral reefs of the Wadden Sea. The WWF also reports that bottom trawls are linked to the absence of sharks and rays in the Wadden Sea and the disappearance of widespread sand coral reefs due to crab fishing.

Nevertheless, according to the MSC, some progress has been made:

• MSC-certified shrimp fishermen from the North Sea in Germany, the Netherlands, and Denmark have developed a joint management plan.
• New mesh sizes and escape grids are intended to reduce bycatch

Nevertheless, the issue remains controversial, especially regarding a potential ban on bottom trawling in marine protected areas by 2030, including the Wadden Sea. The potential impact on traditional shrimp fishing remains unclear..

#3 Plaice – a classic with character

According to the WWF, plaice from the North Sea is safe to eat because stocks have recovered significantly since 2008. However, the same rule applies: enjoy it mindfully rather than eating it without a second thought. Plaice can live for up to 50 years, which makes them vulnerable to overfishing. If you choose to eat it, pay attention to quality and origin, and consider it a real treat rather than a quick bite.

Recipe tip from SANDglow:
 Finkenwerder Scholle – Fried with Love & Bacon

This dish is named after the Hamburg district of Finkenwerder and has long been a favorite on the North Sea coast. Plaice are plentiful here—this flatfish loves the mudflats. The highlight of the dish is the combination of tender fish and crispy bacon. In the past, this was a way to add value to every catch; today, it is a culinary cult favorite.Why do people eat it? Because it’s simply amazing—fatty, salty, and satisfying. It’s like a “moin” in the face.

#4 Herring — Is it still okay to eat North Sea herring?

Opinions differ on this matter. According to the Hamburg Consumer Advice Center, herring from the North Sea should no longer be consumed. Stocks are expected to decline significantly in 2024 and 2025 due to overfishing. However, herring is considered a prime example of sustainable consumption because it reproduces quickly, lives in large shoals, and is low on the food chain.

This is precisely why it is an important part of the ecosystem — “a central food source for birds, porpoises, seals, and larger fish,” according to the Consumer Advice Center. If herring disappears, it will affect the entire marine ecosystem.

The WWF paints a slightly different picture. Currently, it still considers North Sea herring to be an acceptable choice because the autumn spawning stocks are healthy. However, the WWF also warns that stocks could decline in the future due to weak offspring cohorts. The WWF highlights the positive aspect of the selective fishing method, which results in hardly any bycatch.

The discussion about herring exemplifies how complex sustainable fish consumption has become. Above all else, what is needed today is awareness, balancing tradition and responsibility.

Herring is traditionally eaten in three ways on the North Sea coast:

• Fresh (green) herring, fried or smoked
• Matjes, young, mild herring – especially popular in early summer
• Rollmops or Bismarck herring, pickled in vinegar, often served as a side dish with hearty meals such as Labskaus or fried potatoes

Recipe tip from SANDglow:

Labskaus – Seaman’s Survival Fuel

Labskaus is a true harbor staple. In the old days, there were no fresh vegetables at sea, so sailors mashed salted meat with non-perishable ingredients. This red concoction may look strange, but it’s very nutritious. Serve it with a rollmop—herring brings salt back to the soul. Why do people eat it? Because North Frisians know what keeps you going in the cold wind — and because sailors’ hearts never die.

Labskaus is a traditional stew made from potatoes, beef, and beets — hence its distinctive pink color. It is traditionally served with a fried egg and a rollmop.

Matjes herring, housewife style – Classic with a Creamy Twist

Matjes is a particularly tender type of young herring that is a seasonal hit in the region. Incidentally, the name “Hausfrauenart” (housewife style) comes from the fact that people used to make it with whatever they had on hand: apples, onions, and cream. The result? The perfect combination.

Why do people eat it? Because the North Sea is rough yet soft, at least in terms of taste.

A sustainable culinary journey to the North Sea: Personal recommendations from the editorial team

Recently, our colleague Mara from the Green Pearls® team visited the North Sea and the SANDglow location in Husum. Her conclusion? Husum is full of surprises! The small port town has a lot to offer in terms of cuisine, even for those who want to eat consciously, regionally, or vegan.

At SANDglow, you can start your day sustainably with a modern coffee machine that not only dispenses cow’s milk foam, but also oat milk at the touch of a button. Mara writes in her sustainability check of plant-based drinks that this is her personal preference.

For dinner, Mara went to Alex Kitchen, where fresh, seasonal ingredients are combined with creative ideas. For coffee, she went to HafenKaffee Husum, a cozy place right on the waterfront that doesn’t use disposable cups. You can only get your cappuccino (with oat milk, of course) in a reusable cup or bring your own.

Husum shows that sustainable enjoyment on the North Sea is no longer a niche topic, but rather a way of life that goes well with a breath of sea air.

So: Have fun on the North Sea—discovering, enjoying, and traveling consciously!

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The IUCN World Conservation Congress in Abu Dhabi came to an end on October 15, 2025 — and with it came some worrying news: the International Union for Conservation of Nature (IUCN) no longer rates the conservation prospects of the UNESCO Wadden Sea World Heritage Site as “good,” but rather as “good, with some concerns.”

This may not sound alarming at first, but it is a clear sign. Where there were no concerns for decades, there are now. But where do they come from? What caused them? And, of course, what can we, as travelers and vacationers, do about these concerns?

Ebb, flow, and responsibility—what sets the Wadden Sea apart, and why is it in danger?

There is hardly another place in the world that changes as frequently as the Wadden Sea. Every day, the sea recedes, revealing a different world. What was once a sparkling expanse of waves becomes a vast, silvery, shimmering landscape. This natural spectacle is shaped by the tide—the alternation of ebb and flow—which makes the Wadden Sea one of the most dynamic habitats on Earth.

Anyone who has walked barefoot through the mudflats knows how alive the ground feels—it bubbles, hisses, and moves beneath your feet. Between sandbanks and small salt marshes lies a constantly changing yet ancient natural space.

Life in the Wadden Sea

The Wadden Sea UNESCO World Heritage Site stretches along the coasts of Germany, Denmark, and the Netherlands. And its mudflats are home to countless small creatures that ensure the ecosystem functions properly: mussels filter the water, worms aerate the soil, and seagrass beds provide shelter for young fish.

This abundance of small animals makes the Wadden Sea a major feeding ground for migratory birds. Around 10 to 12 million migratory birds stop here every year on their journey between the Arctic and Africa.

Whales, Dolphins, and Seals as Guests and at Home

The most well-known and popular attraction, however, are undoubtedly the sandbanks filled with seals and sea lions. Should you find yourself on vacation in the North Sea, you may opt to reserve a tour that will allow you to observe the seals “relaxing on the sandbars.” Even if you’re just traveling to the islands or Halligen on a ferry, though, you should keep your eyes open. You can almost always see the animals then, too.

There are also boat tours to see porpoises and dolphins. Of course, you need a bit of luck for the little bottlenose dolphins to show up. (As you might have guessed, their numbers have declined.)

Boat tours and ferry trips allow you to see the following animals:

• porpoise or bottlenose dolphins
• white-beaked dolphins
• seals
• and gray seals

Why is the Wadden Sea in danger?

The Wadden Sea is a sensitive ecosystem. Like many others, it relies on a delicate balance that can be disrupted by external factors. Currently, it is under severe pressure from various influences. The IUCN cites several reasons for this in its latest assessment:

• Climate Change
• Chemical pollution from industry and agriculture:
• Invasive alien species (These species are entering the North Sea from the Atlantic due to rising sea temperatures.)
• Unsustainable fishing (the biggest problems are overfishing, bycatch, and bottom trawling)
• Industrial and port development (including increasing maritime traffic)
• Offshore wind farms (green energy is important in combating global warming, but this study shows that wind farms in the North Sea have negative consequences. While some birds, such as seagulls, can adapt well, the loon population has significantly declined. The authors of the study therefore call on politicians to make greater efforts to select the best possible offshore locations).
• Pressure from visitors (As a tourist, this issue directly affects you, and it should motivate you to make your vacation on the North Sea as sustainable as possible).

Climate change, pesticides, and manure – why our way of life threatens the Wadden Sea

The biggest problem for the Wadden Sea is—drumroll—climate change. According to the International Union for Conservation of Nature (IUCN), it now endangers 43 percent of all World Heritage Sites—up from 33 percent in 2020. This demonstrates how rapidly the situation is deteriorating.

Specifically for the Wadden Sea, the situation is as follows: Rising sea levels are flooding mudflats, salt marshes, and dunes. At the same time, warmer water temperatures are altering the sensitive ecosystem and the lives of the countless animal and plant species that depend on it.

How do pollutants and nutrients end up in the North Sea?

However, the Wadden Sea is also being affected by pollutants and nutrients. According to NABU, chemicals, pharmaceuticals, and pesticides enter the sea via rivers daily. In addition to industry, conventional agriculture is also a major source of pollution. Pesticides, insecticides, and fungicides are used on many fields, killing not only pests, but also important microorganisms in the water.

Another major issue is manure from conventional animal husbandry. It contains residues of veterinary drugs and large amounts of nitrogen, which enter the North Sea through soil and rivers. This leads to the overfertilization of the sea, causing algae to grow excessively and light and oxygen to become scarce. The result is that valuable habitats, such as seagrass beds—important CO₂ reservoirs and nurseries for many fish—are dying off.

How to travel in a way that’s friendly to the Wadden Sea

In the section titled “Why the Wadden Sea is Endangered,” you can learn about the various risks that threaten this delicate ecosystem. While politics and industry are primarily responsible, each one of us can take action, both while traveling and at home. Even small changes can have a significant impact.

Eat and shop consciously

• Reduce meat consumption and, if possible, buy organic food. According to NABU, around 80% of nitrogen and 45% of phosphate inputs in the North Sea and Baltic Sea come from intensive agriculture. Less meat means less manure—and thus fewer nutrients ending up in the sea.
• Avoid fish from intensive aquaculture. These farming methods release chemicals, food residues, and antibiotics into the sea. If you’re vacationing on the North Sea, you should also avoid delicacies such as eel. Eels are threatened with extinction! The WWF criticizes bycatch of many other North Sea marine animals, including the North Sea crab. We recommend taking a look at the WWF fish guide before your vacation.

Be mindful in the household

• Look for detergents and dishwasher tablets with the “Blue Angel” logo. They contain little or no phosphate.
• Do not use fabric softener. They contain chemicals and surfactants that are difficult for sewage treatment plants to filter out.
• Dispose of medicines properly. Never pour them down the toilet, sink, or drain. Otherwise, a large proportion of the medicine will end up in the sea. Instead, dispose of them in the residual waste bin or return them to the pharmacy.

Naturally working the garden

• Fertilize organically and only when necessary. Use your own compost instead of chemical fertilizers. With around 17 million gardens in Germany alone, this approach can make a real difference.

Travel and stay sustainably

• Avoid air travel, especially for short distances. Trains and long-distance buses are more climate-friendly alternatives.
• Stay in sustainable accommodations that conserve resources and use regional products. Look for places that pay attention to environmental compatibility, such as the Green Pearls® Hotel SANDglow in Husum.
• Avoid plastic and microplastics. Even small steps, such as using reusable water bottles or solid shampoos, can help reduce plastic waste. Read our tips on reducing microplastics in everyday life and traveling without plastic.

Raise awareness

• Talk to your friends and family about how nutrients and pollutants are damaging our oceans and what everyone can do to help. Education is an important first step toward protecting the Wadden Sea.
• Protect shore and coastal plants. Be careful when boating, anchoring, or walking on dunes or in areas with reeds or seagrass—they protect the seabed and filter nutrients. It’s best to go on a tour of the Wadden Sea with professional guides.

A sustainable vacation on the North Sea coast

Do you want to experience this unique World Heritage Site for yourself? See the endless expanse, feel the North Sea wind on your skin, walk barefoot through the mudflats, dig up lugworms (with a guide, of course!), and watch seabirds and seals? Here are our tips on how to enjoy a sustainable North Sea vacation.

Your vacation destination: The sleepy, romantic town of Husum

We recommend visiting Husum, a charming port town that has retained its unique North Frisian character and is not yet overrun by tourists. With its pretty little shops, cozy cafés, and historic inland port with a promenade, Husum is the perfect place to relax and experience the North German way of life.

Theodor Storm, a famous writer, lived and worked in Husum. (You might want to pack The Rider on the White Horse in your vacation reading)

Although the city is somewhat away from the open North Sea, it is connected to it by the harbor, so you can experience the tides here as well.

Husum is easily accessible from all over Europe by train via Hamburg. From the train station, it’s just a short, wheeled-suitcase-friendly walk to your destination: the Green Pearls® and Lifestyle Hotel SANDglow.

Your hotel: SANDglow – sustainable lifestyle on the North Sea coast

In the heart of Husum, just steps from the harbor, you will find the boutique hotel SANDglow—a place where Nordic serenity meets modern design. This adults-only hotel (ages 16 and up) embodies a conscious lifestyle, relaxation, and a sustainable philosophy based on the Sustainable Development Goals (SDGs).

The individually designed rooms and suites feature warm colors and a soft glow. After a day at the sea, unwind in the spa area or sauna, which is heated with green electricity. If you feel like getting some exercise, rent a bamboo e-bike from myBoo and explore the surrounding area sustainably.

Wadden Sea guided tours from the Husum National Park House

The National Park House Husum is almost at the doorstep. Guided tours of the Wadden Sea begin here daily, offering the perfect opportunity to witness this captivating natural wonder firsthand and learn about it from experts.

Once you’ve experienced the Wadden Sea for yourself, you’ll love it even more and be even more committed to protecting it!

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At Green PearlsⓇ, we have over a decade of experience supporting sustainable accommodation providers with their communications, so we encounter this topic repeatedly. We are critical of the idea of offsetting CO₂ emissions simply by planting trees. After all, ‘planting trees’ can easily amount to greenwashing and is often used for this very purpose. “For every product purchased, we plant a tree” – who hasn’t heard this advertising slogan? At the same time, however, there are also meaningful long-term forest and ecosystem projects that can support biodiversity and climate resilience. As a traveller, you can support these projects with complete confidence.

But why tree-planting projects are often presented as a way to compensate for part of the emissions associated with travel?

Climate protection is now an issue in all areas of our lives — and almost every activity results in CO₂ emissions. Flying, in particular, generates several tons of greenhouse gases per person on a single long-haul flight, and these emissions are even more harmful to the climate when released at high altitudes. From winter 2025/26 onwards, passengers will be able to see these emissions for the first time thanks to the new Flight Emissions Label (FEL) from the European Commission. The aim is to make the climate impact of flights more transparent, even though participation by airlines is currently voluntary (which unfortunately demonstrates the power of the lobby in this area once again).

But what can you do if your trip causes a large amount of CO₂ emissions? Tree planting campaigns offer one solution: by absorbing CO₂ and releasing oxygen, trees are meant to offset the negative effects of travel. While this sounds straightforward, the actual climate impact depends heavily on how and where projects are implemented.

The problems with planting trees to offset emissions:

#1 The calculations

The explanation often given for why tree-planting projects are useful as part of broader climate mitigation efforts: “A tree absorbs X kilograms of CO₂.” However, such calculations only apply to mature trees (for example, a 35-metre-high spruce stores around 2.6 tonnes of CO₂ during its 100-year life cycle). However, compensation projects usually involve planting seedlings that take decades to reach a stage where they can store significant amounts of CO₂.

#2 Lack of care

Time and again, it has been shown that compensation planting campaigns result in a seedling being placed in the ground and then left to fend for itself. Without proper care, the saplings dry up, get eaten by animals, or die. Therefore, there is no guarantee that a seedling will grow into a tree.

#3 Individual trees instead of ecosystems

Another study shows that, in theory, such maintenance would be unnecessary. However, this works only if we protect functioning ecosystems instead of creating monoculture plantations. The study shows that many researchers argue that protecting intact ecosystems can provide broader long-term environmental benefits than isolated tree-planting campaigns.

#4 Whether projects create measurable additional climate benefits beyond what would have happened anyway

However, when it comes to protecting existing forest projects, climate partners describe the difficulty of guaranteeing that the protection will bind ADDITIONAL emissions caused by travel. In other words, the forest already exists, but those who want to offset emissions demand a NEW positive effect on the climate.

#5 Forest fires

Climate change worsens the risk: wildfires increasingly threaten forests. When fires break out, they release CO₂ that took years to store. As a result, the climate benefits associated with reforestation projects can be reduced or reversed by wildfires and extreme weather events.

#5 Wrong tree species, wrong areas

In 2024, The Guardian revealed that reforestation projects had targeted African savannas, even though forests do not naturally grow there. Scientists warn that this will potentially disrupt existing ecosystems and biodiversity. Similarly, ecologists criticize eucalyptus farms in Brazil because eucalyptus is not a native species there.

#6 Displacement of people

Displacement for projects promoted as climate or environmental initiatives is particularly problematic. In Uganda, for instance, a whole region lost its land to a forestry company that advertised “climate protection through reforestation.” Around 10,000 people were forcibly displaced.

“In my experience, tree planting often borders on greenwashing. I think social projects that directly help people are better.” —Stefany Seipp, Managing Director of Green PearlsⓇ Unique Places

Is planting trees for climate purposes a bad thing?

No, you can’t say that across the board. Trees are essential for our planet, and therefore, for our survival. However, some tree-planting campaigns are criticized for focusing more on marketing claims than on measurable long-term environmental impact and, in the worst case, they can even cause more harm than good. A commentary on The Conversation sums it up as follows: “Corporate tree planting primarily creates a positive image, but it can actually harm the planet and local communities if it is done without considering existing conditions.”

How can we identify greenwashing in the context of “planting trees for the climate”?

As a consumer, you have more power than you might realize. CO₂ compensation offers exist because there is demand for them. This makes it all the more important to take a close look:

• Ask questions: Where are the trees being planted? What types of trees? Who is responsible for their care?
• Demand transparency: Reputable projects openly answer these questions, often without you having to ask, e.g., on their website. Greenwashing campaigns usually fall silent quickly.
• Think holistically: Don’t just consider “one tree per night,” but also everything else involved. Does your chosen accommodation promote sustainability in other ways? Is the tree-planting campaign part of a comprehensive strategy, or is it the only measure? We prefer projects that focus on climate, people, and biodiversity simultaneously. A well-thought-out tree planting measure can certainly fit the bill!

Travel blogger Julia Lassner (Globusliebe) sums it up perfectly:

“I always ask where the trees will be planted and if they will be cared for properly. Most of the time, I don’t receive an answer, and suddenly, there’s no more interest in working together. This quickly shows me which companies are being honest and which are just greenwashing.” —Julia from Globusliebe

How hotels with comprehensive environmental and resource-conscious strategies approach the topic of “planting trees”

CO₂ offsetting is a major issue for our Green Pearls® accommodations. There is one point on which all agree: prevention is better than compensation.

Avoiding CO₂ instead of sugarcoating it

Alessa Konrad, from the Naturhotel Outside in East Tyrol, is often contacted by companies looking to sell CO₂ offset projects. Her response is always the same:

„As an environmentally certified nature hotel, we are committed to sustainability and resource conservation, but our approach goes beyond planting trees. We implement measures directly in the hotel and share them with our guests. These measures include free pick-up from the train station for guests arriving by public transportation, regional shopping, eliminating disposable products such as bath slippers, using energy-efficient technologies in the wellness area, and maximizing our PV system.“

The approach is clear: first and foremost, emissions should be avoided where they arise. This applies not only to hotels but also to travelers themselves. For example, it is better to travel by train than by plane, to rent a suitcase than to buy a new one, and to stay in a sustainable hotel than in a hotel from an international chain.

Marion Muller from the North German hotel association SANDcollection says that they are always mindful of the companies they support at their sustainable Lifestylehotels, SANDnature, and SANDglow. These include MyBoo bamboo bicycles for rent, Samova tea for breakfast, and climate-neutral, recycled toilet paper from Green Hygiene. Incidentally, the latter’s “climate neutrality” is achieved through solar energy, both its own and that promoted by Climate Partner, rather than through trees.

Successful forest projects—when they are properly planned and executed

However, criticism of “planting trees for the climate” does not mean a complete rejection of the idea. In fact, some Green PearlsⓇ hotels have launched impressive projects that promote biodiversity and strengthen ecosystems.

Primordial cloud forest in the Peruvian Andes

One of the Inkaterra Machu Picchu Pueblo Hotel’s signature projects is its cloud forest initiative. When the hotel’s founder, José Koechlin, acquired the property in the 1980s, the former cloud forest had already been cleared and converted into agricultural land. Rather than accepting this, Koechlin began gradually restoring the original forest around the hotel.

Today, around 30 years later, guests can witness the results of this pioneering work firsthand: orchids, butterflies, and rare bird species such as the Andean cock-of-the-rock. Machu Picchu was recognized in 2017 as part of a broader climate and sustainability initiative

What makes it special: The focus has always been on a genuine, long-term commitment to nature and biodiversity, not quick CO2 compensation.

Planting a forests right outside one’s doorstep

Many European hotels are also focusing on reforestation and forest protection—directly at their own accommodations. However, this is not necessarily a compensation measure; rather, it is hands-on nature conservation: 

• Gut Sonnenhausen, Bavaria
  

  Several years ago, the hotel planted around 400 trees and over 10,000 shrubs along its mountain trail. Today, guests, employees, and wildlife alike enjoy the increased diversity of flora.

• Naturresort Gerbehof, Lake Constance
  

  The organic hotel near Friedrichshafen is surrounded by its own forest. The hotel uses the wood for its own furniture, among other things, while dead wood and wood infested with beetles are used to generate energy. There is also a forest rest area for wild animals. Hostess Ursula Wagner criticizes the practice of using trees purely for CO₂ compensation: “There’s a lot of greenwashing in this area.”

• OLM Nature Escape, South Tirol
  

  Rather than planting trees elsewhere, OLM has created its own wild garden with biotope plants, including old regional fruit tree species. “For us, real climate protection is about quality, not quantity. We take responsibility locally instead of relying on distant projects,” says Astrid Hellweger, the host.

• My Arbor, South Tirol
  

  As a “tree hotel,” My Arbor is a sustainable wellness hotel closely connected to the forest. New trees, such as spruce, Swiss stone pine, fir, and larch, are regularly planted around the hotel. This process binds CO₂ and strengthens biodiversity, preserving the forest. Spruce trees are also part of the ecosystem. Host Alexandra Huber explains, “The problem is that spruce trees are susceptible to bark beetles, which sometimes destroy entire slopes. That’s exactly why we’re trying to replant them.”

• Hotel Klosterbräu, Tirol
  

  In addition to its own forest, which provides wood for the nature rooms, for example, the hotel launched a new project in 2025. Together with guests, 300 apple trees were planted on the parish hill. Once the fruit is ready, it will be used in the hotel for everything from apple strudel to animal feed for the hotel’s petting zoo.

A forest in the middle of the city

The Hotel Luise in Erlangen proves that forest projects can be established in urban areas as well. A microforest with over 200 trees was created there, designed according to ecological principles with varying plant heights that function together like a real forest.

Laura Heufelder from the hotel explains:

“Our microforest improves the microclimate and has become a paradise for birds, insects, and small animals. However, our primary goal is to reduce operational emissions as much as possible. We only offset unavoidable CO2 as a last resort. This approach benefits the environment and the economy, as it creates jobs.”

Protect and enjoy your own forest

Not all sustainable hotels plant new trees—some protect the surrounding forest and allow guests to experience it in a unique way.

Paradiso Pure.Living Vegan Hotel , South Tyrol

The Paradiso Pure.Living Vegan Hotel is located at an altitude of over 2,000 meters in the heart of the Schlern-Rosengarten Nature Park, which is protected by UNESCO, on the Seiser Alm. In this sensitive environment, nature conservation is paramount. To minimize traffic pollution, guests are only allowed to drive their cars on arrival and departure days. During their stay, cars must remain in the parking lot.

The hotel provides a special transit permit for this purpose, which park rangers check. This ensures that the alpine nature is preserved for future generations to enjoy.

Hotel Klosterhof – Alpine Hideaway & Spa, Bavaria

The adjacent forest is also a focal point at the Klosterhof – Alpine Hideaway & Spa in Bayerisch Gmain. Guests can experience it through mindful forest bathing, which promotes relaxation and a new awareness of nature. The experience is enhanced by a herb garden and a “green wall” at the buffet where guests can harvest fresh herbs.

The goal is not to offset CO₂, but to bring nature to life, appreciate its resources, and bring a piece of nature into guests’ everyday lives.

Overnight stays supported by certified climate compensation projects

A special case in our network is the SCHWARZWALD PANORAMA in Bad Herrenalb. Stephan Bode’s establishment is considered a pioneer in sustainable hospitality. Its gold organic certification, zero-waste breakfast buffet, and hotel rooms made from 100% recyclable materials (“circular living”) set new standards.

However, not all emissions can be avoided here either. To offer “climate-neutral overnight stays” and “climate-neutral conferences,” the hotel works with ClimatePartner. The principle remains clear: reduce before compensating. However, unavoidable emissions are transparently offset – among other things, through two forest projects that are part of a larger portfolio of 20 recognized climate protection initiatives.

According to SCHWARZWALD PANORAMA and ClimatePartner, projects contributed to reducing, avoiding or compensating 5,710 tons of CO₂₂ and collected 6,010 kilograms of plastic. Additionally, 112 trees were planted in 2023 and 2025, both in Germany and internationally, as part of a comprehensive climate protection initiative.

FAQs and Tips: Contribute to climate mitigation efforts caused by travel through tree planting

Is planting trees an effective way to offset CO2 emissions?

Yes and no. It only makes sense if it is well thought out, appropriate for the location, and designed for the long term. Many projects fail due to a lack of maintenance or because they serve marketing purposes more than climate protection purposes. To really make a difference, you should primarily avoid emissions and offset unavoidable emissions through recognized climate protection projects (not necessarily tree planting).

How can I spot greenwashing?

Be skeptical of promises such as “one tree for every tube of toothpaste sold.” Ask questions: Where are the trees planted? Who takes care of them? Reputable companies answer these questions transparently, companies using vague environmental marketing claims not.

How can I get involved?

• Ask questions: Feel free to email companies that advertise tree-planting campaigns.
• Plant locally: Plant trees in your own neighborhood so that you can take care of them yourself or at least see the results.
• Consume mindfully: As Ursula Wagner from Naturresort Gerbehof emphasizes, “Everyone should pay attention to the environment and nature in their daily lives. Does the light always have to be on? Do I need products like avocados, which require huge amounts of water?” Being mindful in everyday life often saves more CO₂ than symbolic planting campaigns.
• Think creatively: Fabienne Anhamatten from the Hotel Bella Vista in Zermatt provides a good example. She didn’t dispose of her Christmas tree, but rather planted it in the spring, allowing it to remain part of the cycle.

In conclusion, we would like to emphasize that genuine climate protection while traveling begins with making many small, mindful decisions along the way, not with planting a tree.

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