Which type of active vacation is right for you?

Would you rather be by the water or in the woods? There are currently six popular types of active vacations, and one of them is sure to appeal to you.

Here’s an overview of them—including recommended regions and unique accommodations. Some hotels provide equipment, tour recommendations, guides, and practical logistics to help you with your outdoor adventures.

#1 Hiking & Trekking: Taking it slow

Hiking is one of the most popular types of active vacations. And it’s easy to see why: often, all you need is a good pair of shoes, some time, and a bit of motivation. While a solid level of basic fitness is helpful, you’ll find a trail in most regions that suits your ability level. Hiking offers something often lost in everyday life: peace, focus, and a deep connection with the landscape.

For your hiking vacation, we recommend regions that not only offer classic, scenic trails, but also actively develop nature-friendly concepts.

The team at SCHWARZWALD PANORAMA in Bad Herrenalb raves about the “Albtal Abenteuer Track,” which begins right near the hotel. The route takes you off the beaten path through the northern Black Forest. Fallen branches, muddy sections, and steeper stretches (with rope assistance) are all part of the experience. Rather than perfectly groomed trails, the focus is on providing a genuine trekking experience with a wilderness vibe. At the same time, the route was designed to take protected areas and sensitive habitats into account. This means that although it feels like you’re hiking off the beaten path, you’re not.

Hiking with Guides and Rangers in the Hohe Tauern National Park

East Tyrol is another great place to enjoy active vacations and nature experiences. The Naturhotel Outside in Matrei is located in the heart of the Hohe Tauern National Park, between the Großglockner and the Großvenediger. This hiking hotel helps you plan and carry out your hiking vacation all year round, offering guided tours and equipment rentals. As hiking concierge Karin Steiner explains in an interview, the focus is on consciously experiencing the mountain world.

Read her hiking tips for the Hohe Tauern here.

Llama Trekking

The APIPURA hotel rinner in Ritten, South Tyrol, is a particularly leisurely option. Through a nearby provider, you can go hiking with llamas and alpacas. The animals are led by hand and set their own pace. A variety of tours are available, ranging from relaxed family outings to longer hikes toward the Dolomites or the Three Peaks.

Quick Sustainability Check: Hiking

Hiking is generally considered an eco-friendly travel activity. However, how you behave while you’re there matters most.

Our tips:

• Stay on the marked trails.
• Don’t leave any trash behind.
• Respect wildlife and quiet zones.
• Use public transportation or shuttle services to reach your starting point.
• Support local guides and small businesses.

#2 Cycling & E-Bike Tours: Explore the regions in depth

Hardly any other form of travel is booming as much as cycling and e-bike vacations right now. Regions like South Tyrol are particularly benefiting from this trend: well-maintained trails, mountain panoramas, alpine pastures, and valleys make the region ideal for tours suited to a wide range of fitness levels.

E-bikes make it possible to easily cover longer distances or climb higher elevations. At the same time, they provide a more leisurely travel experience than driving.

Alpine hotels with e-bike rentals

The Paradiso Pure.Living Vegan Hotel sits at an elevation of 2,000 meters in the heart of the Seiser Alm mountain range in the Dolomites. In the summer, numerous mountain and e-bike trails begin right outside, offering panoramic views of the UNESCO-protected natural surroundings. Guests can rent e-bikes at the hotel and explore the region without a car. Since the hotel is located in a protected nature reserve, traffic is regulated anyway. To minimize the impact on the sensitive mountain landscape, for instance, you can only drive your car to the hotel on your arrival and departure days with a permit.

The adults-only, vegan hotel LA VIMEA is located in Naturns, near Merano—a region known for its extensive network of bike trails. Here, a Mediterranean climate, orchards, and alpine mountain landscapes converge. You can rent e-bikes at the hotel and use them to explore leisurely valley routes or more challenging mountain tours.

Bicycles can also be easily rented by guests at My Arbor near Brixen. The hotel partners with Sportservice Erwin Sticker, a local provider, for this service. The desired equipment is delivered directly to the hotel. If you bring your own bike, you can safely store (and charge) it in the large bike room. Mountain bikers can choose from downhill trails across the Plose or long routes into the Dolomites.

We recommend the Klosterhof – Alpine Hideaway & Spa in the Berchtesgadener Land region as the fourth hotel with its own e-bike rental service. The hotel is the departure point for numerous tours through the German Alps.

Guided bike tours & local activities

The Ritten region of South Tyrol is another diverse biking destination in the Alps. Here, the ADLER Lodge RITTEN not only offers free e-bike rentals, but also organizes guided e-bike tours several times a week (free of charge). Popular tours include those to the Earth Pyramids..

The APIPURA hotel rinner is a partner of the Ritten Tourist Association. They also offer weekly e-bike tours led by local guides. As a guest of the hotel, you will receive the RittenCard free of charge. It covers bike rentals and tours.

Quick sustainability check: E-Bikes & Bicycles

Cycling trips can help reduce car travel in the local area—especially in regions with good infrastructure. Nevertheless:

• Do not ride off-road
• Respect delicate alpine and forest trails
• Proper battery maintenance
• Use local rental shops

You can also find more inspiration here:

• Sustainable Cycling Vacations
• E-Bike Vacations at Hotels

#3 Experience the water: Rafting, SUP & coastal adventures

Water and vacations are a great combination, especially in the summer. However, lakes, coastlines, and rivers are sensitive ecosystems, so you should exercise extra caution when participating in water sports.

Therefore, the Hotel Korinjak on the Croatian island of Iz focuses on peaceful water activities, such as kayaking and stand-up paddleboarding. Many guests either bring their own equipment or rent it from small, local providers. This allows visitors to fully experience the coastline free of motorboats and extensive infrastructure.

The Lifestylehotel SANDnature in Timmendorfer Strand is an ideal place to start your windsurfing, SUP, or kayaking adventure on the Baltic Sea. In partnership with local surf schools (e.g., Surfschule Timmendorfer Strand), the hotel offers lesson booking and equipment rentals. With its shallow entry points, the Baltic Sea is considered a great spot for beginners.

Whitewater Rafting in the Alps

Are you looking for some action? Rafting might be just the thing for you! Two accommodations in Tyrol have shared their rafting tips with us:

The Stanglwirt organic and wellness resort recommends whitewater rafting tours on the Tiroler Ache. They partner with Mountain-High, a provider offering a wide range of options, from family-friendly rubber dinghy trips to more athletic tours. Ramona from Stanglwirt emphasizes the importance of partnering with regional providers and notes that the guided tours combine nature experiences with safety.

The Summit Lodges in Pfunds and Schloss Lerchenhof in Carinthia also offer rafting adventures with professional local guides.

The Summit Lodges are vacation homes that can accommodate up to six people. They are located close to the famous Imster Schlucht rafting route. You can find more information about the tours (for pros or families) at Lemmingtours.

The Hotel Schloss Lerchenhof is a great fit if you enjoy slow food, farm-fresh produce, and a family-friendly atmosphere. You can find information about rafting on the Gail River on the linked page.

Sustainability check: water sports

Not all water sports are environmentally friendly. It is particularly important to consider:

• Travel by non-motorized means whenever possible
• Keep your distance from nesting areas and reed beds
• Do not chase animals
• Do not bring sunscreen containing harmful ingredients into the water
• Only use designated areas
• Follow local rules

Learn more:

• How can water sports be made more eco-friendly while on vacation?
• How sustainable are surfing and kitesurfing?

#4 Winter active holidays

These days, a winter vacation doesn’t have to mean just skiing. Due to a lack of snow in many places, many regions are expanding their offerings to include quiet, nature-based activities, such as winter hiking, snowshoeing, and cross-country skiing.

At the same time, some ski resorts are trying to be more environmentally conscious. For example, they are developing artificial snow systems that use water specifically dammed for this purpose or switching their gondola operations to green energy.

Several Green PearlsⓇ hotels are located right on the slopes. The Paradiso Pure.Living Vegan Hotel is in the Dolomiti Superski area. The Hotel Bella Vista Zermatt, on the other hand, offers access to the renowned Matterhorn Ski Paradise in the Zermatt ski area.

Winter activities without skiing

If you’d like to stay active without skis, the Hygna Chalets in the Tyrolean Alpbachtal offer a beautiful setting for winter hikes or snowshoe tours. The chalets provide a peaceful retreat featuring a sauna, an infinity pool, and, in some cases, a private hot tub. The hot tub is filled and heated at the touch of a button and, thanks to modern technology, operates as energy-efficiently as possible using green electricity.

My Arbor on the Plose offers guided winter hikes, and the Plosebob is an excellent place to explore.

Sustainability check: winter sports

Winter vacations are complicated. Snowmaking systems and lift infrastructure are often criticized, and climate change poses challenges to traditional winter sports.

Traveling more sustainably in the winter can mean:

• Choose ski resorts with guaranteed snow; though they still use artificial snow, at least it’s supplemental, not the sole source
• Rent winter gear (skis, snowshoes, etc.) instead of buying it
• Stay longer instead of taking weekend trips.
• Take the train instead of driving
• Try activities that don’t require extensive infrastructure (e.g., cross-country skiing instead of downhill skiing)
• Choose accommodations that clearly communicate their energy and mobility policies.

#5 Mountaineering & Canyoning

Are you looking for a challenge on your active vacation? Not to break any records, but rather to build mental strength, improve focus, and connect with nature.

Mountaineering has been an integral part of Zermatt’s identity for decades. The Hotel Bella Vista Zermatt is an ideal base for alpine mountaineering tours—from guided Breithorn ascents for beginners to the renowned Matterhorn climb for seasoned mountaineers.

Canyoning offers a unique adventure experience. It involves navigating gorges, waterways, and natural rock formations. The Italian hotel Relais del Maro recommends tours with “Movimento & Natura” in Liguria. The routes begin just 20 minutes from the hotel and wind through clear mountain streams and narrow gorges. Professional guides accompany participants on these tours, which are tailored to different skill levels.

Mountain sports sustainability check

This is especially true in sensitive mountainous regions:

• Only go on challenging hikes with experienced guides
• Do your research beforehand (weather, conditions, difficulty level) and assess your own abilities honestly
• Respect weather conditions
• Do not use drones in protected areas
• Do not take shortcuts across the terrain
• Opt for small group sizes

#6 Adventure & Multi-Sport

Active vacations aren’t just about traditional sports. Multisport activities, outdoor challenges, and nature workshops are also growing in popularity.

Paragliding as an alternative to skydiving

Paragliding is an exciting trend. Unlike skydiving, paragliding does not require a plane to launch the pilot. Flights typically begin from a mountaintop. Consequently, paragliding produces significantly fewer emissions.

The regions around Plose, Wilder Kaiser, and Berchtesgaden have many tandem flight providers, such as My Arbor (Tandem-Fly), Stanglwirt Organic and Wellness Resort (several providers are listed on the Wilder Kaiser region’s website), OLM Nature Escape (12 kilometers away in Ahornach), and Klosterhof – Alpine Hideaway & Spa (where you can find several providers at the Bad Reichenhall tourist information office).

Active games, workshops, and outdoor adventure parks

Those who prefer to stay on the ground won’t be disappointed, either.

For instance, the Hotel Klosterbräu in Seefeld offers the “Men Craft Days” program. In the winter, guests can enjoy activities like snowshoeing, ice bathing, biathlon shooting, and igloo building. In the summer, guests head out into nature together to enjoy activities like fishing and chopping wood.

The SCHWARZWALD PANORAMA recommends the “Black Forest Games.” These team challenges include archery, horseshoe throwing, and laser biathlon.

At Schloss Lerchenhof, visitors can enjoy a rock labyrinth surrounded by nature, complete with a zip line, high-ropes courses, and a forest adventure trail. The Immenstaad Adventure Park on Lake Constance, located near the Naturresort Gerbehof, offers a similar experience.

Sustainability check: Adventure holidays

Taking action doesn’t have to be bad for the environment. The key factors are:

• local providers
• small groups
• safety standards
• respectful treatment of landscapes and nature
• as little additional infrastructure as possible

Conclusion: Active vacations work best when you respect nature

An active vacation, whether it involves hiking, biking, water sports, or adventure travel, is a wonderful opportunity to experience your destination more deeply, gain new experiences, and reconnect with nature. At the same time, you’re improving your health and relaxing your mind in a way that’s completely different from lounging on a beach chair. During a challenging trek, for example, you must focus on each step, leaving no time to think about anything else.

However, for the sake of the environment, it’s important to choose and plan activities thoughtfully, considering the impact on animals, plants, and local communities. Professional guides can help you safely and respectfully experience regions, especially sensitive natural areas or more demanding sports.

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While bookings to certain classic long-haul destinations have declined substantially, Europe is gaining popularity. But this raises a new question: Are those beautiful summer destinations overcrowded now?

Not necessarily. Some regions and hotels are taking a different approach. These places distribute visitor traffic more effectively, operate on a smaller scale, or are simply located away from major hotspots. Here, we’re introducing these kinds of destinations—ideal for a last-minute summer vacation offering peace and quiet, nature experiences, and real added value.

When popular vacation spots get too crowded

 The example of Berchtesgaden demonstrates just how quickly tourist destinations can become overrun. In 2021, a small natural pool above Lake Königssee gained worldwide fame on social media. On peak days, hundreds of people flocked to the spot simultaneously. The result was destroyed vegetation, a network of trails stretching for miles through the protected area, and massive strain on sensitive natural habitats. The national park administration finally closed the area completely to visitors.

What’s next for the Gumpen at the Königsbach Waterfall?

The “Instagram Grumpen” will definitely remain closed until October 2026. According to the National Park Service, a panel of experts will then decide if the natural environment has recovered enough to reopen.

The example highlights a fundamental problem with modern travel trends. Today, places are discovered not only through travel guides but also through TikTok, Instagram, YouTube, and AI-generated travel recommendations. Within a few months, a quiet natural spot can turn into an international hotspot.

This makes the following question all the more important: How can you experience popular regions without becoming part of the problem?

Experiencing popular tourist destinations gently

Berchtesgaden without hotspot stress

The Klosterhof – Alpine Hideaway & Spa Hotel has experienced the effects of social media tourism firsthand. The Färber couple, who run the hotel, carefully considered the matter with their team. Rather than simply sending their guests to well-known spots, the hotel now focuses on education and offering alternatives.

They deliberately direct visitors toward less-frequented (but equally beautiful!) hikes and quieter natural spots. They also explain the reasons behind certain protective measures. In their experience, this changes guests’ travel behavior. Those who understand why a place needs protection tend to treat it with greater respect.

Discover the Dolomites at a leisurely pace

The Dolomites are one of Europe’s most popular summer destinations (in part thanks to social media). However, some regions struggle every summer with heavy traffic, parking issues, and overcrowded viewpoints.

The Paradiso Pure.Living Vegan Hotel is located in the Seiser Alm area, right in the buffer zone of the Dolomites UNESCO World Heritage Site and surrounded by protected areas. As a result, there are strict access regulations. Private cars are only permitted on the Alm under certain conditions, and new construction is strictly limited. These regulations help keep the region relatively quiet despite its popularity.

The OLM Nature Escape in the Tauferer Ahrntal Valley, on the other hand, takes a highly personalized approach. Guests receive personalized tour recommendations tailored to the weather, time of day, and their interests. The goal is to experience nature rather than just checking off “must-see spots.”

Neuschwanstein without the constant stream of tour groups

Neuschwanstein Castle attracts millions of visitors every year. Especially in the summer, a tour can quickly feel like a trip to an amusement park.

That’s why the Hotel Das Rübezahl emphasizes strategic timing and alternatives, such as visiting earlier or later in the day, taking quieter hiking trails, and visiting lesser-known viewpoints around the castle. The hiking concierge, “Bergbaschdi,” can help you with these options.

To avoid waiting in line altogether, you can choose not to see the castle from the inside. Personally, I find that admiring the famous fairytale castle’s backdrop from a distance is enough (and it’s the best part anyway).

Tyrol—a highly touristic region striving to preserve nature

The issue of mass tourism in the Tyrolean Oberland is a major concern for host Marco Spiss, as he explains in this interview on our blog.

The Super.Summer.Card, in particular, has made the region even more popular. However, the municipality of Pfunds, where his Summit Lodges vacation homes are located, has implemented a series of environmental protection measures and has been a member of the Climate Alliance since the 1990s, for example. With his vacation homes, which accommodate up to six people, he also wants to do his part and explains that they are powered by 100% green electricity from Tyrolean hydropower.

Vacation spots that many people haven’t discovered yet

The Rhön as an alternative to overhyped destinations

While some places are crowded, other regions remain surprisingly quiet even though they offer incredible scenic beauty.

The Rhön, a low mountain range in Germany, is one such place: sweeping views, hiking trails, a light-pollution-free zone and star park, and comparatively little hustle and bustle make the region particularly appealing to last-minute travelers looking to escape the typical summer hotspots.

Hotel STURM in Mellrichstadt explains that tourism doesn’t have to be curtailed everywhere. In some regions, like theirs, guests are essential to preserving the local infrastructure in the long term.

During your summer vacation, enjoy the natural swimming pond (filled with Grander water), gaze at the night sky, take short hikes through the moors, and sample the hotel’s snack garden. A wide variety of berries ripen here in the summer. 😉

Lake Constance without the glitzy hustle and bustle

Even on popular Lake Constance, you can find quiet spots. The Naturesort Gerbehof, for example, is a bit more secluded and appeals to people who want to stay longer and consciously take their time exploring the region: cycling, farm-fresh produce, nature, tranquility, and “soul wellness”. Regions with significant seasonal fluctuations benefit from guests who stay longer and travel outside peak periods, such as school vacations.

By the way: Outside of Baden-Württemberg school holidays, Gerbehof is adults-only!

A countryside getaway in Lower Saxony

Not every summer trip has to be to the beach or the mountains. In particular, many people in 2026 are rediscovering destinations that can be easily accessed by train or (electric) car.

The family-run Hotel Okelmann’s in Warpe demonstrates how relaxing a laid-back, countryside getaway can be: old trees, regional cuisine, ample space, and, most importantly, peace and quiet.

If you want to travel with your dog, Hotel Okelmann’s is the perfect choice for you. The two sisters who run the hotel have dogs of their own and offer all kinds of accessories and treats for your pet in the small concept store located in the café. Okelmann’s is also a great choice if you’re interested in yoga and singing bowl massages. Owner Maren is a certified yoga instructor who offers classes and mini-retreats—even ones you can attend with your dog.

Last but not least: a small island with only one hotel

The Croatian island of Iž has remained quiet to this day, especially compared to other coastal towns in Croatia. This is partly because the tourist infrastructure has been kept small on purpose.

The Hotel Korinjak is the only hotel on the island. It does not cater to large group tours; rather, it attracts independent travelers who enjoy vegetarian cuisine, like to relax by the sea with breathwork and yoga, and appreciate the wide variety of workshops and the Mediterranean scenery.

Conclusion: Perhaps you can be part of the solution

Mass tourism isn’t just caused by “too many people,” but also by the way people travel: as quickly as possible, seeing as much as possible, and seeking out the most spectacular sights. If you want things to change, you can start by making a difference yourself!

You can help regions the most by taking the time to really get to know them. Stay longer. Be considerate of nature. Find your own photo spots instead of following Instagram recommendations.

Many of the accommodations featured here show what that can look like and can assist you with personalized recommendations off the beaten path.

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What is the “comfort crisis”?

The term “comfort crisis” was coined by American author Michael Easter in his 2021 book of the same name. To explore this concept, Easter ventured alone into the Alaskan wilderness, deliberately distancing himself from comfort, distraction, and connectivity. His central thesis:

Although modern life is more comfortable than ever before, this can make us less satisfied, more stressed, and less mentally resilient in the long run.

In his book, Easter combines scientific findings with personal experiences to explore topics such as exercise, nutrition, loneliness, boredom, nature, and stress.

Here are some of the key takeaways from The Comfort Crisis (as summarized by the online magazine Baige):

• Challenges build resilience: People who regularly expose themselves to small challenges learn to cope better with stress. Resilience doesn’t come from constant comfort but from experiences outside one’s routine.
• Being alone can be good for you: Many people immediately view loneliness as negative. Yet, consciously spending time alone can help you get to know yourself better.
• Constant distraction stifles creativity: Smartphones, streaming, and social media fill every spare minute. However, boredom isn’t necessarily bad; it can be a catalyst for creativity and the development of new ideas.
• Nature has a calming effect: Studies show that spending time in nature can lower cortisol levels, especially when we’re not constantly checking our phones.
• Eating mindfully instead of mindlessly
• Not everything has to be convenient right away: Small moments of discomfort can make you feel more alive and present in the long run.
• The finite nature of life clarifies many things: Recognizing that time is limited can help you redefine your priorities. What is truly important to you? What is good for you? How do we actually spend our days?

Break out of your comfort zone—on vacation

Vacation can be an opportunity to do things differently. To try new things. Embrace silence. And reconnect with yourself. It’s also an opportunity to dare to do something you’d never do at home. Since you’re away from your usual routines, it’s easier to try new—and sometimes uncomfortable—experiences.

To learn how to break out of your routines while traveling, we spoke with hosts from the Green Pearls® network.

To get started: Step outside the comfort zone of “mindless travel”

Melting glaciers, species extinction, microplastics, and marine debris—sometimes the climate crisis seems so overwhelming that we’d rather look the other way. This can manifest as a quick weekend flight, using single-use plastics on vacation, or booking a hotel on a whim where you don’t know where the food or energy actually comes from.

In surveys, travelers say they would like to travel more sustainably and believe it is a good and important practice. However, when it comes to the “how,” doing the research feels like an insurmountable hurdle.

This is something you can start doing right away for your next trip—for instance, choose accommodations that are transparent about the measures they take. Support hotels that source local food, use renewable energy, offer natural cosmetics, and provide fair working conditions for their employees. Many hotels in the Green Pearls® network meet these criteria and encourage car-free travel.

Traveling more sustainably isn’t always the most convenient option. However, it’s not the least convenient option either; it’s often just a small step beyond the usual ways. Every small step makes your vacation more mindful.

Take a chance! Here are some vacation ideas for those who feel their daily routine has become too comfortable

#1 Boxing with Björn Schulz at the Stanglwirt

Many people find boxing intimidating and painful at first. But that’s precisely what makes it exciting.

Ramona, a member of the team at the Stanglwirt Organic and Wellness Resort, says:

„One way to step outside your comfort zone is to try out unfamiliar activities—such as a boxing session with Björn Schulz, which is not only physically demanding but also builds mental strength, focus, and energy.“

Reassuring: Björn’s training sessions focus on concentration, endurance, and fitness rather than intensity or aggression.

#2 Devil’s Leap and Suspension Bridge in East Tyrol

The Naturhotel Outside is located in the heart of the Hohe Tauern National Park in East Tyrol – surrounded by peaks over three thousand meters high, gorges, and wild rivers. The region offers plenty of opportunities to step outside your comfort zone.

For example, there’s the “Devil’s Leap,” which is a controlled free fall of about 40 meters into a gorge that is up to 140 meters deep. Another option is the suspension bridge over the Isel Gorge. The 84-meter-long bridge spans the roaring Isel River at a height of about 90 meters.

#3 Stand-up paddleboarding on the Baltic Sea

Not every challenge has to be extreme. Sometimes, all you need is a board on the water.

Marion Muller of SANDnature on the Baltic Sea recommends stand-up paddleboarding as a new activity to try. You’ll learn to keep your balance, fall into the water, and get back up. You’ll quickly experience a sense of accomplishment with “SUP,” and it’s fun, too.

SANDnature is just a few steps from the beach. After enjoying a breakfast of organic products, you can head straight for the sea.

Here’s a sustainability tip: Instead of buying your own board, you can rent one on-site or take a SUP class (e.g., at the Timmersdorf Surf School).

#4 Mudflat Hike in the Wadden Sea

The Wadden Sea is constantly changing. As you experience the ebb and flow of the tides, the wind, and the currents, you will feel the forces of nature and discover the biodiversity that we often overlook.

SANDglow in the North Sea encourages guests to experience the UNESCO World Natural Heritage Site of the Wadden Sea through guided mudflat hikes and Halligen island excursions. It might take some effort to venture out onto the mudflats barefoot, especially during the cooler seasons or when the weather is unpleasant. However, when you reflect on the experience over a cup of tea afterward, you’ll feel more alive than you have in a long time.

Cell phones. Schedules. Crisis. Why unplugging is sometimes the biggest challenge

Maybe you’ve experienced this: Even a few free minutes don’t feel free anymore. As soon as a gap opens up, we automatically reach for our smartphones. We check messages, photos, appointments, work, and social media.

Silence—without filling it with technology—feels unfamiliar and can be challenging.

#1 Digital detox at a lake

Klaus Pichler, the host of the Hotel Weihrerhof in South Tyrol, says:

„At the Weihrerhof, we invite our guests to step outside their comfort zone in a special way: through a digital detox. We suggest setting your phone aside for a while, turning off notifications, and immersing yourself fully in the lake, the forest, and the silence. It’s not a requirement, but an invitation.“

#2 It’s okay to do nothing

“So, what did you do on vacation?”

„Nothing.“

To many people, that sounds like a failure. A vacation often seems successful only if it’s filled with activities and events that can be documented with hundreds of photos.

The tree hotel My Arbor, located near Brixen, offers a different perspective. Hostess Alexandra Huber says:

„Here, guests are welcome to take the liberty of doing absolutely nothing for a change.“ – My Arbor

Sleeping in without an alarm clock. Sitting in the woods. Not planning every minute of the day. For some people, that’s the real challenge.

The Naturresort Gerbehof on Lake Constance focuses on peace, nature, and retreat. Surrounded by woods and orchards, the resort offers guests space to breathe deeply—with furniture made from wood harvested from its own forest, wellness offerings, and quiet places to unwind.

#3 Forest Bathing at LA VIMEA

The vegan hotel LA VIMEA in South Tyrol offers guided forest bathing sessions—inspired by the Japanese practice of shinrin-yoku. Led by yoga and meditation instructors, guests slowly and mindfully walk through the forest, taking in the sounds, smells, and light while focusing on their connection to nature.

#4 Yoga instead of constant stress

The Hotel Korinjak is located on the Croatian island of Iž—a place where stepping outside your comfort zone means slowing down, not doing something spectacular.

The team describes it this way:

„Stepping out of your comfort zone doesn’t have to involve any “extreme challenges.” For some guests, simply slowing down a bit is already an unfamiliar experience.”

They also know:

“The path to self-awareness is rarely the easiest one. Sometimes it means enduring uncomfortable feelings, questioning habits, or letting go of the constant drive for productivity. But that is precisely where growth can happen.“

Guests are supported, for example, through yoga classes, breathwork, daily singing bowl sessions, and meditation activities.

Fasting: Eat less, be more mindful

Everyone has heard of therapeutic fasting, but have you ever considered trying it yourself? Several hotels in the Green PearlsⓇ network offer guided fasting weeks.

At the SCHWARZWALD PANORAMA in Bad Herrenalb, guests can participate in fasting programs based on Dr. Buchinger’s method or an alkaline fasting regimen. These programs are complemented by yoga, guided fasting hikes, meditation sessions, and treatments in the Selfness area. There is also a wellness area with a swimming pool. As an added bonus, guests stay in Circular Living rooms furnished with fully recyclable materials.

• Click here for the fasting program at the SCHWARZWALD PANORAMA
  

The Klosterhof – Alpine Hideaway & Spa in Bavaria offers liver fasting according to Dr. Worm and also has packages specifically designed for solo travelers. This four-star superior hotel is a health resort and features an on-site wellness center. Host Dr. Färber places great importance on ensuring that his methods are scientifically sound.

The OCÉANO Health Spa Hotel in Tenerife is affiliated with an F.X. Mayr Center which has offered fasting programs based on the F.X. Mayr method for over 20 years. The hotel was founded by doctors who also serve as hosts. Guests can receive medical and therapeutic care and choose from a variety of programs, ranging from the classic introductory program to combinations with exercise or stress management.

Get involved instead of just consuming

“Here, you don’t just watch—you get to join in,” says Johann Steinwender of the Austrian Schloss Lerchenhof. He notes that this is also a way for some guests to overcome their “comfort crisis.” Guests can enter the barn to feed the pigs, help harvest the fields, or join him for various Slow Food workshops.

Speak Italian

Martina Dellerba from Relais del Maro has a suggestion for anyone who already knows a little Italian:

„Speak Italian while on vacation — and perhaps even try out the Ligurian dialect“

It’s a challenge worth taking on! You’ll find that you improve quickly and are welcomed with open arms by the locals. Your efforts will be appreciated—and this isn’t just true in Italy!

The Albergo Diffuso Relais del Maro is located in the heart of Borgomaro, a small village in Liguria. This means you won’t be isolated in a hotel complex; you’ll be right next door to the residents. This is helpful if you want to practice speaking Italian.

Step out of your comfort zone to get closer to yourself

Vacations are a great way to break out of your routine and try something new. We hope we’ve given you a few ideas for things you could “dare” to do to step outside your comfort zone.

Remember, you can see things that seem uncomfortable at first as opportunities for personal growth (e.g., taking the train instead of driving or talking to people in a foreign language). If you can break out of your comfortable routines while on vacation, it’ll be easier to do so at home, too!

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Whether you’re a fan of major franchises or niche indie films, seeing the locations of famous scenes or iconic moments in person might be a factor in your choice of destination. Sounds straightforward at first, right? Not necessarily. In this blog post, we’ll show you not only the critical side of set-jetting but also locations and film sets that you can visit with a minimal environmental footprint. And maybe you’ll be just as surprised by some of these places as we were!

The Case of Maya Bay: When set jetting goes too far

Some places have become so famous because of movies that they can barely withstand the resulting surge in visitors. A striking example is Maya Bay in Thailand. This small bay on the island of Koh Phi Phi gained worldwide fame as an “untouched island paradise” after appearing in the Hollywood film The Beach, starring Leonardo DiCaprio.

At peak times, Maya Bay received up to 5,000 visitors daily. The consequences were severe. According to Thai authorities, around 90 percent (!) of the coral reefs were damaged in 2018. The government subsequently decided to close the bay to tourism completely so that nature could recover. Maya Bay reopened in 2022 – but with significantly stricter rules and a tightly regulated flow of visitors.

This is what Maya Bay looks like in 2026

Travel blogger Willy Thuan describes the current regulations for visiting on Phuket101: he visited the bay in the 1990s (before the movie craze) and returned in 2026. He reports on the large crowds on the jetties, ranger announcements over loudspeakers, and the strict regulations in place to protect the natural environment. For instance, visitors cannot swim, touch the coral, feed the fish, or take sand with them. Drone flights are also prohibited without a permit.

Our take on Maya Bay

Maya Bay is a prime example of how film hype can drastically change (and destroy) fragile travel destinations. That’s why we don’t currently recommend the bay as a travel destination. Instead, there are many other coastal towns and island regions in Southeast Asia that are less crowded and where you can enjoy nature in a more mindful way—you can find some of them in our Green Travel Guide for Southeast Asia.

The goal: visit film locations without recreating the situation in Maya Bay.

Cabo Blanco: Where “The Old Man and the Sea” Came to Life

Incidentally, the phenomenon of celebrities making travel destinations popular—and thereby indirectly contributing to the strain on nature and ecosystems—is by no means new.
One example of this is Cabo Blanco on the northern coast of Peru. In the 1950s and 1960s, this remote coastal town was considered an exclusive gathering place for international celebrities, millionaires, and so-called “big game” anglers. Ernest Hemingway spent several weeks here for the film adaptation of his world-famous novel “The Old Man and the Sea”.

Big-game fishing was considered chic

During that time, Marilyn Monroe, John Wayne, and Paul Newman were also staying at the famous Cabo Blanco Fishing Club. However, unlike in the novel, this wasn’t an existential story about a poor fisherman fighting for his survival against a marlin. Instead it was considered chic to catch the biggest fish possible — and, of course, to be photographed with them. Several world records were set, including the capture of the largest blue marlin ever recorded.

This world record will likely remain unbroken forever: The International Union for Conservation of Nature (IUCN) now classifies the blue marlin as “vulnerable.” Populations in the Atlantic, Indian, and Pacific Oceans are considered overfished yet continue to be targeted by fishermen. And we probably don’t need to discuss the ethics of trophy hunting – whether in the water or on land. Today, however, industrial fishing is massively decimating fish populations and putting them under pressure.

It is all the more exciting, then, that Cabo Blanco, a place closely tied to fishing, albeit on a different scale, is now trying to chart a new course.

From a fishing club to marine conservation

With the Inkaterra Cabo Blanco, a hotel project is taking shape in Cabo Blanco that focuses on nature and marine conservation. The Peruvian hotel group Inkaterra (part of the Green Pearls® network) is combining the area’s eventful history with long-term conservation and research projects.

Inkaterra has been active in the area since long before the luxurious hideaway opened. The “Ocean Forest” project includes scientific research, sea turtle conservation efforts, educational initiatives, and promoting traditional fishing methods. The family-run company also established a private marine reserve directly in front of the hotel.

The restored fishing boat “Miss Texas,” which Hemingway himself used to sail, is part of the concept that bridges the past and the present. Rather than trophy fishing, however, it now introduces guests to the Pacific Ocean and its inhabitants.

Other films that put Peru on the map

Incidentally, Inkaterra’s history is closely intertwined with the history of Peruvian cinema. Inkaterra founder José Koechlin co-produced the two classic films “Aguirre”, The Wrath of God (1972) and “Fitzcarraldo” (1982), and subsequently chose the first locations for his hotels near the film sets (Inkaterra Machu Picchu Pueblo Hotel and Inkaterra Reserva Amazónica). His connection to film and his efforts to promote his homeland, Peru, on the silver screen were also recognized by “Paddington in Peru” director Dougal Wilson. Paddington even visited Inkaterra (as a statue) together with the British ambassador.

In the footsteps of James Bond

Of course you know James Bond. He’s arguably the most famous secret agent and spy—or perhaps more accurately, hitman?—for England. He’s a playboy surrounded by women, money, and cars. There have already been 25 films, with many familiar faces—such as Sean Connery, Roger Moore, and, most recently, Daniel Craig—playing the role.

According to media reports, the search is currently on for a new face. (There’s an interesting story about this involving Angelina Jolie, who was offered a “Bond girl” role in 2006. She turned it down, saying she could play Bond instead.)

In his films, professional assassin 007 has sped past two of our Green PearlsⓇ partners:

• In James Bond’s “For Your Eyes Only” (1981), Roger Moore (Bond) is chased through the Dolomites on motorcycles and skis. The famous chase scene was filmed not far from the Paradiso Pure.Living Vegan Hotel
• “Quantum of Solace” starring Daniel Craig as James Bond was partially filmed on Lake Constance. The “Tosca Eye” from the floating stage in Bregenz is clearly visible in the film and is only about 30 kilometers from the Naturresort Gerbehof

Jason Bourne – the new spy legend began in Imperia

Just as the James Bond franchise was experiencing a slump (shortly before the last Pierce Brosnan film), The Bourne Identity filled movie theaters. Hailed by critics as the beginning of a “new era of spy films,” the 2002 film stars Matt Damon.

The film opens with Italian fishermen pulling a man with two bullets in his back out of the Mediterranean Sea. He’s still alive but has lost his memory. It turns out that the CIA had stationed him as an agent in Paris and has now sent killers after him. Unlike Bond, Bourne is a more sensitive and likable character. Instead of futuristic gadgets and flashy special effects, Bourne delivers “hard-hitting, realistic action.”

The movie was so successful that there have already been four sequels, and Bourne 6 is in the works. The James Bond films starring Daniel Craig are also said to have been inspired by Bourne—in that Bond now sometimes shows emotion and the fight scenes seem more “realistic.”

And where did this new era of spy films begin? In the Old Port of Imperia, Liguria, where the Albergo Diffuso Relais del Maro welcomes guests. (Well, almost—the hotel is actually located in the quieter village of Borgomaro.) In the opening scene, when the agent is discovered and brought ashore at the pier, Bourne actor Matt Damon walks along the harbor of Imperia looking confused.

German TV series

#1 TATORT – Germany’s cult crime series has become a window into the country

If you want to understand Germany, you should watch at least one episode of “Tatort.” The crime series has been airing every Sunday evening on ARD since 1970 (except during the summer break) and has long since achieved cult status. Millions of people watch it regularly, discussing the perpetrators in their living rooms and online, or even getting together for “Tatort public viewings.”

What makes it special: Each region tells its own crime story and has its own main characters. Whether Hamburg, Vienna, Münster, or Lake Constance—every city brings its own investigators, dialects, and settings to the table. As a result, “Tatort” has almost incidentally become a cinematic tour of Germany. Many fans rediscover regions they barely knew before and then visit them on their next vacation.

“Tatort” in Erlangen

The Franken-Tatort episode was filmed in Erlangen, among other places—right where the Hotel Luise now stands, with its “circular hotel rooms.” Host Benjamin Förtsch recalls, “The police station was right across the street.” One scene was also shot almost entirely in Erlangen. There are plenty of familiar corners and buildings to spot here. The episode “Der Himmel ist ein Platz auf Erden” (2024) was filmed at the University of Erlangen, the Justizpalast, and on Fürther Straße. In 2026, numerous streets in Erfurt were closed again for filming. NN.de reports on the filming locations.

Tatort Lake Constance

Lake Constance is one of the most famous settings for the German crime drama series Tatort. Its harbors, Alpine panoramas, and small lakeside towns lend a special atmosphere to the cases. From 2002 to 2016, the Lake Constance “Tatort” detectives, Klara Blum (Eva Mattes) and Kai Perlmann (Sebastian Bezzel), solved 28 cases. The Naturresort Gerbehof is not far from the filming locations.

Tipp: 2026 ist ein neues Kommissarinnen-Team am Bodensee gestartet. Allerdings nicht vom Tatort, sondern jetzt von der freitäglichen ZDF-Serie “Mordufer” (unter dem Link kannst du die letzte Folge streamen und im Hintergrund die Bodensee-Kulisse sehen).

Tatort in front of an alpine backdrop

Berchtesgaden also served as a filming location for the TV series “Tatort.” The region, with its mountains, lakes, and historic buildings, naturally provides an almost cinematic atmosphere. The Klosterhof – Alpine Hideaway & Spa is located nearby. Among the well-known locations is the “Bridge in the Forest” between the mountaineering village of Ramsau and Bad Reichenhall. You can find out more about the locations at Filmregion-Berchtesgaden.

• Do you feel like watching Tatort now? You can find many Tatort episodes in the ARD Media Library.

#2 The Bergdoktor (Mountain Doctor) — Alpine panoramas instead of action-packed scenes

“Der Bergdoktor” is another classic on German-language television. The series has been airing on ZDF and ORF since 2008 and remains one of the most successful German-language television productions to this day. The 19th season will air in 2026.

The series centers on Dr. Martin Gruber (Hans Sigl), who works as a doctor in the Tyrolean mountain village of Ellmau. Amid medical emergencies, family conflicts, and romantic dramas, the series showcases one thing above all else: spectacular Alpine landscapes around the Wilder Kaiser.

Unlike with many international film hypes, fans here often don’t come for a single Instagram spot, but for the atmosphere: mountains, alpine pastures, lakes, and small villages. The Wilder Kaiser Tourism Association even offers its own “Bergdoktor” filming location tours as well as a series of Bergdoktor events.

The “Bergdoktor” film set in Going

The Stanglwirt Organic and Wellness Resort in Going is located in the heart of the well-known filming region. The Wilder Kaiser mountain range, which appears frequently in the series, became known to many viewers for the first time through “Bergdoktor.”

The Bergdoktor in East Tyrol

East Tyrol has also been featured in the Bergdoktor universe. Not far from the filming locations is the Naturresort Outside in Matrei, also in East Tyrol. This certified hiking hotel is located in the heart of the Hohe Tauern National Park.

#3 Küstenwache (Coast Guard) & Schwarzwaldklinik (Black Forest Clinic) – TV classics that have shaped our images of travel

Today, not every TV series needs to remain on the air to leave a lasting impact on entire regions. Some TV classics have become so ingrained in our collective memory that we immediately associate certain landscapes with them.

One example is “Die Küstenwache.” This ZDF series ran from 1997 to 2016 and depicted missions in the North and Baltic Seas. Harbors, dunes, sailboats, and long beaches served as the backdrop. It was filmed in Neustadt in Holstein, among other locations. SANDnature on Timmendorfer Strand is very close by.

Even more legendary, however, is the “Schwarzwaldklinik.” This 1980s series was one of the most successful German television productions of all time, putting the Black Forest on the international map. Millions of viewers followed the stories of Professor Brinkmann, set against a backdrop of forests, mountains, and Black Forest farms.

Even today, guests at the SCHWARZWALD PANORAMA regularly ask the staff about the series.

The Black Forest offers precisely this blend of natural idyll, spa-town romance, and dense forest scenery. At the same time, long before the advent of film and television, the region served as a source of inspiration for the fairy tales and legends of the Brothers Grimm, as we describe in more detail in our Destination Guide on sustainable travel in the Black Forest.

Is the Disney castle based on Neuschwanstein Castle?

From the Black Forest, one of the most famous fairytale castles in the world is not really that far away—at least in your imagination: Neuschwanstein Castle. Built in the 19th century by King Ludwig II, the castle was inspired by opera, legend, and the Middle Ages, and it is considered the main inspiration for the famous Sleeping Beauty Castle in Disney theme parks and the Disney logo.

Neuschwanstein Castle has also served as a film set for numerous productions (including scenes from “Chitty Chitty Bang Bang” (1968), “The Great Escape” (1963), and several film adaptations about Ludwig II.

From Hotel Das Rübezahl, you can enjoy a wonderful view of the castle. Because it’s so romantic, the hotel attracts couples, especially those looking to propose. Among the special offerings are the hotel’s “good fairies,” who can prepare a picnic for you with a view of the castle, for example. You’re out for a walk, and suddenly, there’s a table set up just for you. It’s just like a fairy tale…

From Netflix to arthouse cinema in South Tyrol

The regions of South Tyrol and Tyrol often appear in movies and TV series. The mountain landscapes around Lake Reschen, for example, gained international recognition thanks to the Netflix series “Curon.” Nearby are the Summit Lodges Pfunds, cozy log cabin–style vacation homes with fireplaces and private saunas. They’re the perfect place for a TV night in after a day in the mountains. 🙂

The APIPURA hotel rinner on the Ritten is no stranger to film productions: the region has served as a filming location numerous times, and film crews have sometimes stayed at the hotel. Scenes were shot here for Caterina Carone’s film “Fräulein, Giorgio Pasotti’s “Abbi Fede,” and the documentary “Unterm Horn.”

The mountains surrounding the vegan hotel La Vimea in South Tyrol have also made film history. In 1985, Reinhold Messner’s legendary mountaineering film “Gasherbrum: The Dark Glow of the Mountains” was shot in this alpine setting. The film documents Messner and Hans Kammerlander’s extraordinary Himalayan expedition without supplemental oxygen or much equipment. The Messner Mountain Museum is also not far from the hotel and can easily be planned as a day trip.

Our conclusion: Set jetting doesn’t have to be problematic

Movies and TV shows have always inspired people to travel. The problem arises especially when certain places become overcrowded due to hype or when people travel solely to capture the perfect social media photo.

But set-jetting can also look different: When you travel by train, choose smaller accommodations, try regional cuisine, or discover places outside the major tourist hotspots, you create a more mindful travel experience.

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What can we learn about hotels from guest reviews?

We asked 18 Green Pearls® accommodations: What do your guests mention most often?

The answers came from a wide variety of regions—from Tyrol to Peru, from the Baltic Sea to South Tyrol. Guest feedback isn’t just provided through platforms, but also directly on-site—in conversation, at checkout, or casually in between. Recurring impressions and frequent mentions of certain aspects, offerings, or details give hoteliers an idea of how they’re perceived.

Arrive and feel right at home

“Atmosphere” might sound like a cliché at first. However, it’s definitely a favorite among guests. When the atmosphere is right, it makes you feel at home.

At the Stanglwirt Organic and Wellness Resort, guests often say they feel “right at home.” This sentiment is so common that it has become the slogan of this luxurious wellness hotel in the Wilder Kaiser region. What makes the difference is not only the atmosphere, but also the visible and tangible presence of the Hauser family, who run the hotel.

The same sentiment is echoed at the Hotel Klosterbräu: guests report feeling instantly familiar with the hotel as soon as they step inside. The hotel’s centuries-old history and the personal attention provided by the Seyrling family, who run the hotel, are consistently highlighted.

At Schloss Lerchenhof, guests say they don’t just feel like they’re on vacation; they feel like they’re part of the family. The close, personal relationship with the Steinwender family and staff is also a major part of the experience here.

At Hotel Okelmann’s in Lower Saxony, guests appreciate the combination of a family-like atmosphere and personalized service. The Okelmann family is always ready to welcome you with a warm smile.

• What stands out in all these descriptions is that friendliness is rarely the only factor—it’s also about recognition, a personal touch, and authenticity. If these qualities are important to you while on vacation, you’ll find even more hotels that make you feel right at home here.
  

Rooms where you’ll want to stay longer than planned

In addition to the personal touch provided by the host family, the space itself plays a significant role. This is particularly evident (and frequently mentioned in reviews) when considering the architecture and surroundings together.

The Inkaterra hotels in Peru show just how much a hotel’s design can influence the guest experience. Co-founder Denise Guislain’s design concepts blend locally inspired architecture, natural materials, and Peru’s diverse landscapes into a cohesive whole. In the Amazon region, for instance, the Inkaterra Reserva Amazonica’s cabañas with large verandas open directly onto the rainforest. The boundaries between indoor and outdoor spaces are deliberately blurred. At the Inkaterra Machu Picchu Pueblo Hotel, on the other hand, the whitewashed casitas are nestled along winding paths in the cloud forest.

A completely different yet equally striking example is the My Arbor in South Tyrol, a treehouse hotel built on stilts high in the treetops. Guests often speak of the peace and quiet they experience here, as well as their connection to nature. Many also mention special moments, such as enjoying a hot tub on the balcony with a view stretching all the way to the Dolomites.

• Architecture is particularly appreciated when it is part of the experience.

A breakfast people still talk about back home

Some things stick in your mind longer than others. A unique breakfast is often one of those things, as many reviews show.

At LA VIMEA in South Tyrol, the all-plant-based breakfast buffet is a particular highlight. Guests appreciate the variety and the opportunity to experience 100% vegan cuisine.

At the Relais del Maro in Liguria, breakfast is said to be exceptionally well-thought out, likely due to the abundance of homemade regional products and the warmth of the staff.

At SANDnature, a late-riser breakfast is served until 1 p.m. and features a live cooking station for organic egg dishes, as well as oat milk for coffee at the touch of a button. Many guests have noticed this feature positively.

Young guests, high expectations

Although people who travel with their families often pay attention to different things, clear patterns still emerge.

Guests at the APIPURA hotel rinner on the Ritten appreciate the combination of a relaxed atmosphere and family-friendly amenities, including a fenced-in playground, spacious outdoor areas, a bee nature trail, and a playroom for rainy days.

The Hotel Weihrerhof is also located on the Ritten and stands out because of its location right on Lake Wolfsgruben. In addition to its peaceful setting, the hotel offers opportunities for water activities, such as swimming, rowing, and pedal boating. A particular perk for families is that the playground is visible from the terrace.

The little things that make all the difference

Although major topics tend to dominate news coverage and websites, it is often the details that stick in people’s minds and stand out the most in reviews.

At the Hotel Bella Vista in Zermatt, for example, guests’ stays begin with homemade cookies and a handwritten welcome note. Instead of electronic cards, the room keys are hand-carved wooden hearts made in a social workshop. Guests appreciate these “thoughtful touches” and often mention them in positive reviews.

The SANDnature on the Baltic Sea often receives compliments for its “check-in/check-out” service. The team pays close attention to guests, especially upon arrival and departure, engages in conversation, and is happy to accommodate individual requests.

• It’s exactly these kinds of details that make a good stay even better, and feedback on them encourages hoteliers to pay attention to such small touches.

Location, location, location

The surroundings also play a key role. Of course, they are often the actual destination.

The Paradiso Pure.Living Vegan Hotel is located at an altitude of over 2,000 meters in the Dolomites, right next to the Seiser Alm ski slopes. Its unique location is consistently praised by guests. Guests enjoy sweeping views of the UNESCO World Heritage Site and the surrounding natural landscape.

The Hotel Das Rübezahl, located in the Allgäu region, offers a special setting with a view of Neuschwanstein Castle. Many guests enjoy hiking to mountain huts or taking in the panoramic view of the castle from the wellness garden.

The Relais del Maro in Liguria proves that even lesser-known places can be impressive: the small village of Borgomaro is often described by guests as a true hidden gem.

Guests at the Hotel Korinjak on the Croatian island of Iž particularly appreciate its peaceful, uncluttered surroundings. It is the only hotel on the island. Many guests describe a sense of intentional retreat while unwinding beneath the pine trees. With a bit of luck, you might even see a dolphin swimming in the sea.

Wellness: Thoughtfully designed retreats

Wellness is a term that comes up often. However, it encompasses a wide range of things.

The Lifestyle Resort Zum Kurfürsten focuses on its extensive spa area, which spans several levels and offers a variety of treatments and numerous saunas (including the “Chinese Hell” sauna, which reaches 95°C). Guests consistently highlight the wide range of offerings.

In contrast, the Naturresort Gerbehof on Lake Constance emphasizes personalized treatments and a peaceful, relaxing atmosphere. The Wagner family, who owns and operates the resort, offers guests a variety of therapeutic treatments, including bioenergetic massages and Vegeto treatments.

Sleep – and truly unwind

Another trending topic in reviews is sleep (as we’ve reported, there’s even such a thing as sleep tourism these days).

At the SCHWARZWALD PANORAMA in Bad Herrenalb, guests often highlight the quality of sleep in their reviews. Guests praise the materials used, which are certified as free of harmful substances and recyclable, as well as the room design and quality of sleep. These aspects have also been recognized with external awards, such as the “Green Sleeping Award.”

By the way: Here, you’ll sleep on SWISSFEEL mattresses made with recyclable Swiss mineral foam.

What surprised us

The more feedback we read about feedback, the clearer it became:

• how often “warmth” is mentioned
• how important seemingly small details are
• and how similar guests’ wishes are, regardless of region or hotel type

Things that guests don’t often mention but are still important

It is interesting to note what is rarely mentioned directly: the hotel’s sustainability efforts.

Although all Green PearlsⓇ accommodations are distinguished by their sustainability measures, which are clearly and transparently listed for each hotel, these measures are rarely mentioned in guest feedback.

Only the Naturhotel Outside in East Tyrol, located in the heart of the Hohe Tauern National Park, reports that many guests praise the hotel for its commitment to sustainability, evident in everything from the use of natural materials and regional cuisine to an overall lifestyle that embraces nature.

And now it’s your turn

What do you look for when reading reviews? Do you focus more on the big picture or the small details hidden between the lines? What would you like to pay more attention to in your next review? Do you know the three questions that will help you stand out at hotels?

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Can AI make good travel plans?

Nowadays, many travelers use AI tools to plan their trips. “Our guests today are very well-informed,” says Klaus Pichler, the host of Hotel Weihrerhof on Lake Wolfsgruben in South Tyrol. “They’ve read a lot, compared options, and done their research.” Digital tools and AI play a major role in this.

However, perfectly planned does not equal experience. That’s why Klaus Pichler adds: “AI can structure a lot of things. But it doesn’t know the atmosphere by the lake early in the morning. Or the light after a summer thunderstorm. We’ve found that personal interaction is still highly valued—perhaps even more so than before.”

AI cannot experience

The team at the Paradiso Pure.Living Vegan Hotel on the Seiser Alm sums it up nicely: “the view of the Dolomites, the crisp mountain air, the scent of blooming alpine meadows, the feeling of snow underfoot, sun and wind on your skin—AI can’t predict that.”

Alexandra Huber from My Arbor, a treehouse hotel near Brixen in South Tyrol, says, “Our guests appreciate our intuition for their needs and the small, personal tips.” AI can’t do that either.
Alexandra’s uncles, Günther and Hannes, are the hiking guides at My Arbor. They know the local mountain, Plose, inside and out and are actually out there every day. They don’t just tell you, “Watch out; the weather can change quickly in the mountains.” They’ve experienced it firsthand and can explain exactly what you need to watch out for to be prepared. So feel free to ask them! They can also tell you things that you won’t find on any blog or website (and therefore, AI doesn’t know either). 🙂

Side note: You may think that the AI knows you. But it really doesn’t

When “chatting” with an AI, such as a Large Language Model (LLM) like ChatGPT, you may feel as if the AI knows you inside and out. However, that’s misleading, and you should be aware of that when entrusting your vacation planning to it.

Here’s an anecdote from before AI was popular: A journalist I know was once detained at an Israeli airport for a four-hour interrogation. “You get the feeling they know everything about you,” he told me. “They knew what he ate on which day, who he was traveling with, and where he shopped.” It wasn’t until later, after some reflection (and a conversation with the police), that he realized they’d only had access to his credit card statement and might have briefly checked his Facebook profile (when that was still popular). That was enough to trigger panic, fascination, and unease.

Why AI is often pretty accurate

When an AI says, “This suits you,” it’s usually based on:

• your past behavior (chat history, searches, clicks, bookings)
• data from similar users (what they like, you’ll probably like too)
• reviews and patterns (“People who liked X also liked Y”)

That’s why AI recommendations are effective for things like:

• Hotel style (boutique vs. large resort)
• Price range
• General interests (wellness, hiking, culture))

It’s important to know: The AI provides the answer that is statistically the most likely to be correct. Therefore, in the areas mentioned, the AI’s recommendations are often a good fit for you.

Where AI might go wrong

The problem arises with anything that is difficult to measure:

• Mood & Timing (You might be looking for peace and quiet on this vacation, even though you usually love action.)
• Atmosphere (Whether a place feels “right” for you is something that’s hard to determine from data alone.)
• Interpersonal Factors (Friendliness, conversation, the energy in the hotel)
• Subtle Differences (Two accommodations might look identical on paper, but offer completely different atmospheres.)

Guests appreciate a warm, friendly atmosphere

The SCHWARZWALD PANORAMA in Bad Herrenalb has reached a point where personality is prioritized over tips and information. “Guests want to be understood — not just based on data, but on a human level,” they say. “In a digitalized world, there is a growing longing for authentic encounters and personal advice.”

Several hotels have independently reported the same trend: the more digital travel planning becomes, the stronger the desire for real-life interactions grows.

The Hotel Korinjak on the Croatian island of Iž sums it up like this: “In an increasingly automated world, many people feel a growing need for something slower, more tangible, and deeply human. It’s less about efficiency and more about authenticity, empathy, and lived experience.”

Johann Steinwender from Schloss Lerchenhof in Austria reports: “Guests are less interested in facts and more interested in personal recommendations, experiences, and genuine interactions.” In other words, exactly what an AI or a Google search cannot provide.

The role of hoteliers is changing due to the rise of AI-powered vacation planning

Christian Schmidt of the SANDcollection (SANDnature on the Baltic Sea and SANDglow on the North Sea) says: “We’re not getting fewer qeustions; just different ones.”

In his experience, today’s guests are looking for:

• Guidance instead of information
• Dialogue instead of just answers
• Connection instead of just service

This is why new formats are emerging, such as in-person gatherings—like “Meet & Greet” evenings—where the focus is on encouraging conversation between guests and hosts.

The Hotel Das Rübezahl, located in the Allgäu region, has also observed this trend. “Guests are looking for honest recommendations and a personal touch,” says host Alexander Thurm. The hotel’s hiking guide, Bergbaschdi, has noticed this as well. In an interview, he reports that his personalized guided tours are very well received. While there is a trend of wanting to beat the best time on Outdooractive while hiking, for him, hiking is also about “healing the soul.” This means coming to terms with oneself and consciously taking in the surroundings.

On his tours, he often helps people find the right pace. This is something that can only truly be experienced in person, with hiking boots on your feet and the guide by your side.

More time for on-site guests thanks to AI

Many hotels, however, also use AI specifically for communicating with guests. For example, give Hotel Okelmann’s a call. After just one ring, you’ll hear, “Hello, this is Lena (…) you can talk to me just like you would a real person.” For this article, I chatted with Lena for a few minutes. She checks the prices for a double room for me, suggests several room categories, tells me that I’m allowed to bring a dog, and so on.

“The start was a bit bumpy, but the system is running very smoothly now,” says Kristin Okelmann. You can always ask to be transferred to a human, but many find the AI assistant “really exciting” and enjoy using it.

“(AI) gives us the opportunity to spend much more time talking to and interacting with guests on-site. It’s absolutely perfect for us!” – Kristin Okelmann

Where AI reaches its limits

The use of AI isn’t appropriate or advisable in every situation. Certain matters are too complex or personal to be entrusted to AI. This is where hoteliers come in—as advisors and points of contact for your needs, wishes, and concerns.

• Klosterhof — Alpine Hideaway & Spa, located in Bavaria, is a wellness hotel with an on-site health center. When it comes to health-related matters, wellness programs, and therapies designed to enhance your well-being or improve your health, genuine human connection is their top priority.
• At the Hotel Klosterbräu in Seefeld, Tyrol, the hosts have noticed that guests simply trust their recommendations more. “Our guests continue to ask for insider tips, such as the best table in the wine cellar or the most beautiful cross-country ski trail,” they say. Thanks to their deep regional roots and a “knack for the right moment,” the Seyrling family—now in its fifth generation of running the hotel—is authentic and unique.

Technological innovations are not a threat, but a step forward

• The Hotel Bella Vista in Zermatt, Switzerland believes that the personal touch of a family-run hotel cannot be replaced by AI. “If you want to hike for ten hours without seeing anyone, just ask me,” says Fabienne Anthamatten. She knows not only the area, but also the tourist traffic and peak times. She can also tell you about changes in the landscape, such as glacier melt, which you can see for yourself. “Our guests really appreciate the personal connection with us, and we’re glad that the human touch still plays such a big role here,” says the Bella Vista.
• “Personal contact is still the most important thing,” agrees Ursula Wagner, hostess at the Naturresort Gerbehof. There, too, the whole family takes care of the guests. For instance, the father and son bring a deer from the forest for dinner, the daughter runs the adjoining horse farm, and Ursula offers therapeutic massages based on the Philippi method.

Bottom line: Your vacation is more than just the result of an algorithm

AI can help you plan more quickly, compare options more effectively, and make better-informed decisions. However, it can’t know what a place really feels like. AI can’t experience goosebump-inducing moments, spontaneous conversations, or gut feelings.

According to a study in tourism research, travelers remember unexpected experiences and personal encounters more than perfectly planned activities in the long run.

Bonus: How to use AI effectively for travel planning

AI is a powerful tool, so as a bonus, we’ve put together a short guide to help you use it effectively when planning your vacation:

AI is well suited for:

• Initial inspiration (destinations, regions, best time to travel)
• Preliminary planning (routes, duration, budget)
• Practical information (distances, transportation options)
• Summaries of reviews or travelogues

Tips:

• Ask the AI to show you different perspectives (e.g., “What do guests criticize about Hotel XY?”)
• Ask for comparisons instead of just recommendations.
• Use it to prepare questions you can ask when you’re there.
• For practical information such as opening hours, prices, the duration of an exhibition, etc., check the website and double-check the details. Errors can creep in here, such as a graffiti art piece being recommended that has long since been painted over, or a special exhibition that only has one week left.

And then: Go there. Talk to people. Leave room for the unexpected.

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Why Turkey fascinates so many travelers

Turkey has been one of the world’s most popular travel destinations for years, and for good reason. For one, it brings together many different landscapes, cultural influences, and travel experiences within a small area. The country’s diversity is evident from its 22 UNESCO World Heritage Sites and 48 national parks alone.

The region, located between Europe and Asia, has long been a hub for trade, migration, and cultural exchange. Remnants of this history are still evident today in the region’s cities, architecture, cuisine, and everyday life.

At the same time, Turkey is a country of contrasts:

One morning, you’re in a bustling metropolis like Istanbul, surrounded by mosques, markets, and modern cafés. In the afternoon, you’re swimming in the Mediterranean Sea or hiking through ancient ruins. A few days later, you’re exploring rugged mountain landscapes and vast plateaus.

This diversity makes Turkey appealing not only for classic beach vacations but also for other types of travel.

• Cultural tours with a historical focus
• Tours through different regions
• Active vacations, such as hiking, sailing, or cycling
• Deliberately slower trips, with more time spent in one place
• Culinary tours that showcase the diversity of Turkish cuisine

Opening question: Is it even politically “correct” to take a vacation in Turkey?

In Germany, Turkey’s political leadership, namely Erdogan, is very unpopular. You often hear people say that they won’t travel to Turkey so as not to support the “regime.”

In the Süddeutsche Zeitung, Prof. Dr. Harald Zeiss (who specializes in sustainability and international tourism) refutes these claims, arguing that, particularly in Turkey, the money does not flow into the coffers of those in power but rather into the pockets of people whose livelihoods depend on tourism.

Zeiss does not believe tourists should engage in know-it-all politicking or punish people for their governments. Instead, he emphasizes that travel is an exchange. In other words, it is more beneficial for tourists to bring their personal ideas about democracy and seek dialogue with local people..

Experience Diversity: Regions, Landscapes, and Types of Travel

As you travel through Turkey, you’ll quickly realize that there’s no such thing as “Turkey” in the strict sense. Each region has its own unique landscape, culture, and cuisine.

The Turkish Riviera: More than just a beach vacation

For many, a trip to Turkey starts on the Mediterranean coast. Unfortunately, most visitors don’t venture beyond the beach. However, the Turkish Riviera, particularly the areas around Antalya and Belek, has much more to offer than a typical beach vacation.

Oguz Mazlum from the Megasaray Club Belek, a Green Pearls® partner near Antalya, has shared some tips about the area with us. Thanks to its mild climate, the region is worth visiting almost all year round, especially for active travelers and outdoor sports enthusiasts. Even beyond that, there are plenty of ways to explore the area away from the beaches.

Active adventures between the coast and the mountains

• Many flat coastal stretches that are perfect for leisurely bike rides
• Long walks on the beach with breaks for swimming
• Trips to the nearby Taurus Mountains for hiking, mountain biking, or rock climbing
• Natural and cultural attractions, such as waterfalls and historic structures (e.g., Roman aqueducts).

Culture, Markets, and Crafts

It’s also worth exploring the towns and villages around Antalya, even those beyond the coast. Markets and small workshops offer a glimpse into traditional crafts:

• Handcrafted knives, metalwork, and blacksmithing
• Textiles and woven goods with regional patterns
• Everyday items, many of which are still produced locally

By buying directly from producers, you support local livelihoods and help preserve traditional craftsmanship.

A hotel recommendation for the Turkish Riviera: Megasaray Club Belek.

With the addition of the Megasaray Club Belek, the Green PearlsⓇ network now includes a Turkish all-inclusive resort for the first time. The GSTC-certified resort strives to make your stay more sustainable through a wide range of initiatives.

Located right on the beach, it combines classic all-inclusive amenities with initiatives designed to minimize resource consumption. These include:

• Solar energy from their own solar farm
• More mindful use of water and energy through monitoring and conservation measures
• Regional supply chains and producers
• Use of regional food products
• Promoting vegan alternatives
• Hiring and supporting local employees

The resort considers it important to introduce guests to Turkish culture, offering language courses, for example.

Istanbul: A metropolis spanning two continents

Istanbul is one of the most fascinating cities in the world, and let’s be honest, it’s probably worth an entire trip. It’s easy to explore the city on foot, by ferry, or using public transportation.

Our editorial team’s favorite picks in Istanbul

With over 15 million residents, this city has just about everything. In addition to Hagia Sophia and the Blue Mosque, here are a few of our top picks for places you can explore:

#1 Turkey’s two most famous train stations are located in Istanbul: Sirkeci Station was the terminus of the Orient Express and features impressive Ottoman-style architecture. The Haydarpaşa Station, located on the Asian side, sits right on the waterfront and has long served as the gateway to Anatolia (it was built by a German architect)

#2 Rami Library: A former barracks, now a public library (opening in 2023). A place for students, locals, and anyone who wants to experience a quieter side of Istanbul.

#3 Kurukahveci Mehmet Efendi: A traditional coffee roastery located near the Grand Bazaar. It’s the perfect place to buy authentic Turkish coffee to go (it also makes a great souvenir)

#4 Vegan Dükkan Restaurant: A small, modern restaurant and part of Istanbul’s growing vegan scene.

Ancient History and Natural Wonders in Turkey: Where World History Meets Extraordinary Landscapes

Turkey is rich not only in landscapes but also in history. Often, the two are surprisingly close together.

Ancient sites that bring history to life

Places like Ephesus (an ancient city on the Turkish Aegean coast, dating back to ancient Greece and the Roman Empire, now open as an open-air museum), Troy (the legendary city of antiquity, famous from *The Odyssey* and for Brad Pitt’s portrayal of Achilles), Pergamon (an ancient Greek city) or Göbekli Tepe (one of the earliest places of worship in human history) are among the most significant archaeological sites in the world.

These sites demonstrate the impact of various cultures from the Neolithic Age to antiquity. Depending on which part of Turkey you’re visiting, you should definitely include one of these historical sites in your itinerary.

Natural wonders and protected landscapes

In addition to its history and culture, the country is best defined by its natural beauty. If we were to list all the highlights, this blog would turn into a book! Here’s a brief overview of our favorites and highlights:

• Pamukkale: White travertine terraces formed by mineral-rich thermal water — an enchanting place in shades of white and turquoise (a great backdrop for photos) and a UNESCO World Heritage Site.
• Cappadocia: Tuff landscapes, cave dwellings, and underground cities (have you seen those influencer photos with hot air balloons? They were taken there. Which doesn’t mean you should only go there for a photo…)
• National parks and protected areas: Turkey has numerous nature reserves with diverse ecosystems.

Our Green Picks:

• Adventure: Saklıkent National Park is famous for one of the deepest canyons in the world.
• Forest: Yedigöller National Park, featuring lakes, forests, and brown bears
• Mountains: Aladağlar National Park—a high-mountain region in the Taurus Mountains with glaciers and rugged peaks—ideal for (experienced!) mountaineers
• Birdwatching: Wetlands such as the Göksu Delta or the Kızılırmak Delta are considered important stopover sites for migratory birds. Depending on the season, you can observe flamingos, pelicans, or various birds of prey here

Important to note: Many of these areas are sensitive habitats for endangered species. To help preserve these habitats, stay on marked trails and keep your distance from animals.

• Read more about this topic in our blog posts: Animal Welfare While Traveling and Observing Wildlife on Vacation
  

Winter Sports in Turkey: An underrated destination

What many people don’t know: You can go skiing in Turkey. Regions like Erciyes near Kayseri have modern ski resorts with good infrastructure and relatively long seasons. On the volcanic Mount Erciyes, for instance, you’ll find wide slopes and sweeping views, as well as far fewer crowds than in the Alps.

Hotel Recommendation: Megasaray Mount Erciyes

The hotel is located right at the foot of the mountain and offers access to approximately 100 kilometers of ski slopes. In addition to classic winter sports, the hotel focuses on comfort and relaxation.

Like the Megasaray Club Belek on the Riviera, the hotel combines tourist offerings with a more conscious use of resources. For example, its location within the ski resort reduces the need for additional transfers, and its operational processes are more efficient.

Cuisine: Between Tradition and Modern Diversity

Turkish cuisine relies heavily on seasonal vegetables, legumes, and fresh herbs. Jenni, a blogger from Mehr als Grünzeug, describes her 2017 trip, noting that she initially noticed “meat, meat, meat,” but was pleasantly surprised to find that she could easily navigate the diverse selection of fruits and vegetables, even as a vegan. Markets play a central role in this. “In that climate, almost anything seems to grow,” she writes. Even bananas are grown locally.

Nearly ten years later, the culinary scene has evolved. In cities like Istanbul, for example, an increasing number of restaurants offer plant-based dishes or reinterpret traditional foods like lahmacun. Even baklava, which is traditionally made with butter and honey, is sometimes available in a vegan version and labeled as such.

What does Turkey taste like?

Many dishes are based on vegetables such as tomatoes, eggplant, or bell peppers, combined with olive oil, garlic, and herbs like parsley, mint, or dill. Turkish dishes are often flavorful but not necessarily spicy. Typical are small appetizers, known as meze, which are often shared, accompanied by flatbread and yogurt as a refreshing side. Well-known dishes like Mante (handmade noodles with yogurt sauce), Dolma (stuffed vegetables), or Gözleme (stuffed flatbreads) are prepared very differently depending on the region—which is exactly what makes exploring the country’s cuisine so exciting.

Traveling to Turkey with a Conscious Mindset: Tips for arrival and mobility

Traveling to Turkey by train – the journey itself is part of the experience

Although it is possible to travel by train and bus, it takes a long time. From Central Europe, expect the trip to take around 40 hours or more—depending on the connections.

Examples of options include:

• Connections via Budapest or Sofia
• The Optima Express from Villach, which even lets you bring your car along.

Diese Art der Anreise ist weniger eine schnelle Option, sondern eher ein eigenes Reiseerlebnis.

Save the date: Travel from Paris to Istanbul on the Orient Express

Have you ever dreamed of riding the legendary Orient Express from Paris to Istanbul? This iconic route has been revived as a luxurious, nostalgic journey featuring original Art Deco train cars. The next departure dates have already been set.

• September 2026
• May 2027

You can book the train trip at Ameropa. At over 21,000 euros per person, this 6-day luxury trip isn’t exactly a bargain, but it’s certainly an unforgettable experience 😉

By plane – making more informed choices

For many of us, flying to Antalya or Istanbul is the most realistic option. There are a few things you can do here, too, to make the trip a bit more eco-friendly:

• Take direct flights to avoid additional takeoffs and landings, as well as short-haul flights (especially within Europe). Instead, use rail-to-fly options!
• Short transfers (e.g., 30–35 minutes to Belek) reduce emissions further.
• Share shuttles instead of taking individual transfers.
• Stay longer instead of taking several short trips.
• Offset emissions through reputable providers (as a final step)

Traveling more consciously in Turkey: General tips for your stay

• Choose to stay longer in one place rather than taking multiple vacations in Turkey each year.
• Support regional providers and producers.
• Choose accommodations based on specific measures, such as renewable energy, water-saving measures, and transparent supply chains.
• Avoid peak season and travel during off-peak season whenever possible.
• Visit natural and cultural sites respectfully, and be mindful of animals and plants.
• Discover local cuisine rather than favoring imported products and global chains.

Conclusion: (Re)discover Turkey in a new and more sustainable way

Turkey is close by, diverse, and full of contrasts. From coastlines and major cities to ancient sites and mountainous landscapes, there is an enormous range of travel experiences to be had.

If you take your time, look closely, and make thoughtful choices, you can experience the country beyond the familiar clichés and support the local people and regions.

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Is it possible to tell if a product is sustainable just by looking at the price?

The clear answer is: No, even though we humans tend to equate quality—and sustainability, for that matter—with a higher price. “What costs more is worth more” is a common misconception. And a look at current data confirms that it’s not that simple.

A 2025 study by the Federal Environment Agency shows that there is no clear correlation between travel costs and sustainability.

Sometimes, more sustainable trips are cheaper; other times, they are more expensive. There is no evidence of systematic price increases due to more sustainable measures, accommodations, or activities. This is primarily because sustainability accounts for only a small portion of total expenses. How you travel matters much more: shorter distances, different modes of transportation, and the accommodations you choose often influence the price more than sustainability factors themselves.

Especially interesting is that travelers for whom sustainability is a key factor actually spend less money per day, on average!

“The price isn’t the problem”

Professor Harald Zeiss (research focus: sustainable tourism) shares this view. For him, price is not a reliable indicator. He says gut feelings, such as the suspicion that arises when seeing a “green” 500-euro trip and thinking “something’s not right here,” can be misleading.

Low prices aren’t always the result of poor conditions and indifference toward the environment; sometimes they stem from political or economic factors, such as when countries actively promote tourism.

All-inclusive resorts are not automatically unsustainable either. A large portion of the money often stays in the country. Employees are paid, and in the best-case scenario, food is sourced locally.

With the addition of the Megasaray Club Belek on the Turkish Riviera, Green PearlsⓇ now includes an all-inclusive resort. At first glance, you see a massive hotel complex with every amenity imaginable: plenty of pools, a spa, various restaurants, fitness and sports facilities, and a beach. However, the resort’s commitment to sustainability becomes clear upon further inspection: electricity comes from its own solar park, regional products are sourced, green spaces are largely planted with native, drought-resistant plants, and employees are treated fairly and paid well.

• If you’d like to learn more about their sustainability efforts, you can find them listed under “Green Initiatives” on the Megasaray Club Belek microsite.

So, what is our conclusion? Just because something is cheap doesn’t mean it’s unethical. And expensive does not necessarily mean sustainable.

But…

… is it really as simple now as looking for the cheapest deal and heading off on vacation? Not quite. Price can certainly be a clue, especially if it’s extremely low for what’s included. For example, consider the €500 package tour that includes flights and all-inclusive meals. But what counts as “extremely low,” and what’s reasonable? To find out, we reached out to hoteliers in the Green PearlsⓇ network and gained interesting insights into how prices are calculated in the hospitality industry.

What factors determine the price of a vacation package?

(Unsurprisingly), a large portion of the cost of a vacation goes toward paying people a fair wage.

Marion Muller from the SANDcollection explains:

“The most significant cost factor is labor costs, followed by the cost of goods sold—that is, food, materials, and products.”

When an offer is extremely cheap, this is often where the low price originates. In other words:

• Lower wages for employees
• Cheaper or imported food
• Simpler, cheaper materials
• Lower quality service and facilities

Host Marion believes that responsibility comes at a price. This belief is reflected in the accommodations, such as the quality of the materials, food, and working conditions. At SANDnature on the German Baltic Sea coast, for instance, guests sleep on handmade (and therefore quite expensive) COCO-Mat beds made from natural materials, enjoy regional organic products for breakfast, and the staff are paid fairly and receive a wide range of benefits and training.

For that reason, Marion Muller does not offer “dumping prices.” Nevertheless, a night’s stay with breakfast at SANDnature starts at just 99 euros—a bargain for such a popular vacation spot as Timmendorfer Strand on the Baltic Sea.

An overview of the main price components for your vacation

The price of a trip usually consists of several components:

• Transportation (air, rail, and transfers — often one of the biggest cost drivers in terms of both price and sustainability)
• Accommodation & Infrastructure (buildings, maintenance, energy, water)
• Staff (service, kitchen, housekeeping, and management—one of the biggest cost drivers in a hotel)
• Food & Supplies (regional vs. imported, organic vs. conventional)
  Sustainability measures (e.g., waste management, certifications, and training)
• Occupancy and business model (quantity versus quality, seasonal fluctuations, pricing strategy)
• External factors affecting price (e.g., government grants or subsidies, global events).

You can either cut costs or make strategic investments in each of these areas. So, when you see an extremely low-priced offer, ask yourself this simple question: In which area are they likely cutting costs to offer this price? Because, as the hoteliers in the Green Pearls® network agree:

The cost doesn’t disappear. It just gets shifted.

Hidden vacation costs: “Someone always ends up paying.”

Caroline Pescoll, the sustainability officer at ADLER Spa Resorts & Lodges, says, “Very low prices often suggest that the real costs are being passed on elsewhere.” Sustainability also means paying fair wages, investing in environmental and climate protection, and supporting the local economy.

Johann Steinwender of Schloss Lerchenhof in Carinthia, Austria and the team at Croatian Hotel Korinjak agree: if prices were too low, they would be unable to uphold their commitment to fair labor practices and regional economic development.

“Responsibility comes at a price—not in the sense of being “expensive,” but in the sense of fair and realistic prices that support quality, sustainable business practices, and regional structures.” – Johann Steinwender, Schloss Lerchenhof

Fair wages and quality: Areas where compromises should not be made

As you now know, a large portion of travel costs goes toward staff. Food and other supplies are also major expenses for hotels. This is often where you can see how sustainable an offer really is.

Ursula Wagner of the Naturresort Gerbehof on Lake Constance speaks of “appreciation”: for employees, high-quality food, and the work that goes into producing it. According to her, organic products, fair pay, and quality cannot be achieved at rock-bottom prices.

Alexander Thurm, the owner of Hotel Das Rübezahl in the Allgäu region, agrees. “Extremely cheap trips can hardly be sustainable,” he says. In addition to fair wages and regional economic benefits, quality is also a factor. Opting for high-quality, durable products that are free of harmful substances is better for the planet, but it’s not cheap.ig.

Quantity over quality: The problem with the “cheap is best” principle

Low prices in the tourism industry often rely on the principle of “quantity over quality.” Marco Spiss of Summit Lodges Pfunds highlights this. His two vacation log cabins (each with a sauna and a fireplace) are nestled in the heart of the Tyrolean Oberland, a popular tourist region. Low prices are usually only possible through high occupancy rates and large volumes. The well-known consequence of this is overtourism. In an interview with us, Spiss discusses how overtourism threatens nature and how we can steer tourism in a more sustainable direction.

Ben Förtsch of the Hotel Luise in Erlangen is very clear about his position:

“Cheap all-you-can-eat-and-drink vacations tend to ruin tourist destinations rather than promote them. Being cooped up in hotel complexes with nothing but fresh air and sunshine, yet never venturing outside, cannot be the point of traveling. Going on vacation should be accessible to everyone. But that doesn’t mean flying should be so cheap. It doesn’t mean cheap, cheap, cheap.” – Benjamin Förtsch, Hotel Luise

Price is one factor to consider in the tourism industry, but it’s not the only one. When planning a trip or choosing accommodations, it’s important to understand the system behind it and pay attention to where your money goes. This is not just a matter of budget travel; it’s a universal principle.

The SCHWARZWALD PANORAMA in Bad Herrenalb recommends the following approach:

“Instead of asking, “How cheaply can I travel?” ask yourself, “What impact do I want my trip to have?” – SCHWARZWALD PANORAMA

“Travel deserves to be affordable”

The Relais del Maro also emphasizes: “Travel should be affordable, but not at the expense of the planet.” Built in the small village of Borgomaro in Liguria, the 4-star hotel is an “Albergo Diffuso.” This means that it is spread across several former residential and commercial buildings in the village. Here, tourism is part of the solution, not a problem. Tourism has prevented residents from leaving the countryside, and the empty buildings have been given new purpose. The village has been preserved.
Despite the sustainable renovation of the buildings and numerous initiatives focused on regionality and the environment, the Relais del Maro’s starting rates are well below the Italian average at 115 euros per night. According to Momondo, the average cost of a double room in Italy is between 159 and 220 euros per night.

Cheap travel at the expense of people and the environment: When should we worry?

Finally, we would like to point out that cheap travel deals can sometimes be a cover for scams or exploitation. According to the Consumer Advice Center, travel is the fourth most common topic in which consumers feel they have been deceived. For example, Oliver Buttler, a travel expert at the Baden-Württemberg Consumer Advice Center, told the Berliner Morgenpost that people repeatedly fall for fake offers. They book and pay for extremely cheap flights, only to later discover that these flights never existed.

This often happens through sites like Skyscanner or other third-party providers that do not accept liability for fraud. Therefore, Oliver Buttler recommends booking directly with the airline or accommodation provider. This ensures that the offers are legitimate.

Direct bookings are fair

At Green PearlsⓇ, a platform that clearly and transparently outlines a hotel’s commitment to social, environmental, energy, and food initiatives, we also recommend booking your stay directly on the hotel’s website.

This ensures that your money goes entirely to the accommodation (i.e., without any commission deductions). In some cases, the hotel will also reward you with a small extra (e.g., a welcome drink at the Relais del Maro, free parking at the Klosterhof – Alpine Hideaway & Spa in Bayrisch Gmain, or other benefits).

Red Flags with Low-Cost Offers

When booking a trip, the following factors should prompt you to do some research, especially if you prefer sustainable travel:

• Flight + Hotel + All-Inclusive at an extremely low price
• Unrealistically perfect photos + little real information
• Pressure (“only today,” “last seats available”)
• No information on the origin of food
• No transparency regarding working conditions

We also recommend avoiding tour operators or platforms that promote extremely unsustainable travel options, such as “fly to New York for a shopping weekend,” “skiing in Dubai,” or “elephant riding in Thailand.” Common sense can often help you determine if a travel option is responsible.

Taking responsibility for one’s own decisions

Ultimately, it’s not about the cost of your trip, but its impact. You can spend a lot of money traveling—there’s no upper limit. However, you don’t have to do that to travel more sustainably. You can choose an affordable hotel that supports the environment and the local community. At the same time, you can skip the cheap flight and buy the more expensive train ticket. The important thing is to make conscious travel decisions and not just go for the cheapest option.

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A survey of the Green Pearls® network revealed the most frequently asked questions while on vacation

The Green Pearls® network consists of unique hotels, many of which are family-run, that are committed to sustainability. We asked them: What questions do guests actually ask?

The result? One hundred percent of hotels confirmed that their guests ask a lot of questions. One could say that asking questions is part of the eco-traveler’s identity.

Ana from Korinjak in Croatia sums it up:

Guests who consciously choose a sustainable hotel often ask thoughtful questions—and that’s exactly what we welcome. Transparency is part of our responsibility. – Hotel Korinjak

But not all questions are created equal. We’ll tell you which questions are frequently asked, which are based on critical thinking (the Socratic method), and which can spark new ideas.

What are the most common questions people ask at hotels?

How are you? What are the reception hours? What time is breakfast served? Just kidding! That’s not what this is about. This is about the real questions—the ones that show genuine interest and make you memorable.

Our survey shows that food is clearly the number one topic. Nearly all hotels report that guests often inquire about the source of their products.

#1: “Where does your food come from?”

Guests want to be sure that products are truly locally sourced or fair trade. Green Pearls® hosts know that guests particularly appreciate it when products are locally sourced and the producer is clearly identified.

Questions like these have already brought about significant changes. For example, most sustainable hotels and vacation rentals no longer serve tropical fruits. However, you’ll often find small signs with explanations at the breakfast buffet.

This leads to fundamental questions about sustainability:

#2: “What does sustainability mean to you, specifically?”

This is about the big picture: processes, philosophy, and the difference between real action and marketing. It’s a question that calls for critical thinking and the Socratic method. Socratic questions cannot be answered with a simple “yes” or “no” and lead to deeper insights.

The answers you get to this question might look something like this:

• SCHWARZWALD PANORAMA: “For us, sustainability means acting in an environmentally, socially, and economically responsible manner. This includes organic and locally sourced food, fair working conditions, resource conservation, and nature protection around our hotel—without compromising comfort.”
• Hotel Korinjak: “For us, sustainability isn’t just one measure—it’s a way of life. This includes offering vegetarian cuisine, using water and energy mindfully, streamlining operations, fostering long-term relationships with employees, and partnering with local suppliers. Since we’re located on an island with limited resources, careful planning and restraint are second nature to us.”

A good follow-up question would be:

„Which of these measures has the greatest impact?“

Or:

„Which of these is the most difficult for you to put into practice?“

Questions like these take the conversation a step further. They demonstrate both interest and critical thinking, setting small talk apart from smart talk.

The conversation becomes even more impactful when you build on the answer:

„Does that mean you made a conscious decision to avoid certain things?“
„And how has that changed over time?“

By the way, these are called follow-up questions. They’re one of the most effective ways to deepen a conversation. They demonstrate that you’re actively listening and picking up on nuances.

Ask these three questions to make a good impression at eco-friendly hotels

Now that you know the classics, you understand how to dig deeper by asking thoughtful follow-up questions. But which questions will really take you to the next level?

Here are three questions hoteliers wish someone would ask them—questions that will stick with them and make them think:

#1 “How does your hotel contribute to the (economic) situation of the town?” or “How does your house influence your hometown?”

Martina Dellarbar from Relais del Maro would love to be asked this question. The Albergo Diffuso in Borgomaro, Italy, has achieved remarkable results in this regard. One could even say that it has “saved the village” and prevented its residents from leaving for the city.

#2 „Is your approach to management even economically viable?”

It’s an unusual question for guests, but one that deeply touches the hosts. Johann Steinwender of Schloss Lerchenhof says it’s touching when guests worry that the family’s Austrian castle in Carinthia, which they’ve transformed into a Slow Food boutique hotel, might focus too much on the environment and not enough on profit.

#3 „What is your personal passion project when it comes to sustainability“

Not all sustainable measures have the same impact. Some are technical or even invisible, such as energy supply and insulation. Others evoke emotion and hold fascinating stories waiting to be told. Paul Rinner, the senior manager of the APIPURA hotel rinner, for example, is a passionate beekeeper who enjoys talking about his organic honey, beehives, life as a migratory beekeeper, and the special Api-Wellness program.

At the Naturhotel Outside, senior chef Sepp Ganzer makes his own syrups, which are often praised by guests (which, of course, always makes him happy). The family is also very proud to operate a natural pool completely free of chemicals. They’d be happy to explain how that’s possible.

In other words: By asking about their passion project, you can find out what topics your hosts are personally interested in and (if you’d like) spark some great conversations.

Ask questions in a clever way

Not only what you ask, but also how you ask it makes a difference. You might intend to show interest, but it could be perceived as criticism.

At the Paradiso Pure.Living Vegan Hotel in Alpe di Siusi and the LA VIMEA Vegan Hotel in Natories, both in South Tyrol, guests often ask why the same menu is served to everyone.

However, it’s not entirely clear what you mean by “Why is the menu the same for everyone?” Are you asking this question positively, out of genuine curiosity, or to make a subtle criticism?

Another way to phrase it would be:

„What is the idea behind the set menu?“

Or:

„Does this also relate to your sustainability strategy?“

This is how you start a conversation and express interest. If you’re offering criticism, which is legitimate, it’s better to be specific. For example, you could say: “Could I get something without mushrooms instead of this mushroom dish?” This way, the team can find a solution right away rather than leaving the kitchen staff in the dark with a vague “I’d like more options.” (Ask for what you want!)

By the way, the two vegan hotels under Aggeliki Charami’s culinary direction offer only one dish because some vegan fine-dining dishes take several days to prepare and are very exquisite. This helps avoid food waste.

A similar situation exists at the Summit Lodges Pfunds, where Marco Spiess built two log cabins as sustainable vacation homes in the Tyrolean Oberland. He often hears:

„Why did you decide on a log cabin instead of a traditional construction with red bricks?“

At first glance, this sounds neutral, but it can also imply something else. What’s wrong with the other option? Or, “I miss the red bricks.”

If you want your question to be open-ended, it would be better to say:

„What specifically appealed to you about building with natural logs?“

Or:

„What benefits do you see in a log home—including in terms of sustainability?“

Start conversations with questions

The difference between a question and a statement is that a question leads to an answer. For example, Marion Muller from SANDnature in Timmendorfer Strand on the Baltic Sea reports that guests often ask about the COCO-MAT pillows.

If you want to compliment them, you would say:

“By the way, I slept really well. The pillows were so comfortable!”

Some specific questions might be:

“What is the name of this pillow model? Is it available for purchase?”

If you want to start a conversation, you could ask:

“What makes your pillows special?“

„Does that also play a role in your sustainability strategy?“

This way, a simple topic suddenly becomes a gateway to something bigger.

SANDnature considers health aspects and takes a holistic approach to better sleep when it comes to their pillows.

The impact your questions might have

You might be thinking, “Isn’t that a bit much for a vacation?” Good question 🙂 But the opposite is actually true. Questions show interest. And with interest, you can make a difference:

• Hotels are taking note of what matters to guests.
  Sustainable measures and decisions are becoming more visible and are being valued.
  New ideas emerge through conversation.

Many hosts want that, too. After all, sustainable tourism relies on exchange.

It’s also great that many guests ask hoteliers how they can get involved in sustainability. This way, you can join forces and become allies!

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What is breathwork, and why is breathing so important for our well-being?

Breathwork refers to various techniques that involve consciously controlling your breathing. The goal is to effectively influence your body and nervous system.

What makes this method effective? Your breath is directly connected to your autonomic nervous system. Through breathwork, you can control whether your body is in stress mode or entering a state of relaxation. Quick, shallow breathing signals danger to your body, while calm, even breathing signals relaxation.

What types of breathwork are there?

Breathwork is not a single, uniform concept. There are many different approaches, ranging from medically grounded methods to spiritual or physically intense breathing techniques. We’ll take a closer look at some of them now.

The Buteyko Method: Why breathing less is better sometimes

The Buteyko breathing technique takes a surprising approach: you should breathe less, not more.

Why? Many people tend to overbreathe in their daily lives. This means they breathe too quickly or too much, which lowers the carbon dioxide (CO₂) levels in the blood. However, it is precisely this CO₂ that is essential for transporting oxygen efficiently to the cells.

Therefore, the Buteyko Method focuses on:

• calm, shallow breathing
• breathing through the nose
• short pauses in breathing

The goal is to calm the respiratory center and restore the body’s natural rhythm.

Among other things, this method is used for:

• Asthma
• Stress
• Sleep problems
• High blood pressure

At the SCHWARZWALD PANORAMA in the northern Black Forest, the Buteyko Method is incorporated into the breathwork program. In keeping with this theme, the Green PearlsⓇ Hotel, a sustainable hotel, is located in the climatic health resort of Bad Herrenalb, which is officially recognized for its exceptionally clean air. At the Selfness Center, guests learn to consciously regulate their breathing to strengthen their physical and mental health.

The approach at the Hotel Korinjak in Croatia is similar. Here, the focus is not on intensity, but on natural breathing. “Many people believe they need to breathe ‘more,'” explains Ana from the hotel. “But often, the opposite is true.”

Modern lifestyles often lead to hyperventilation, which stresses the body rather than supporting it. That’s why, with us, you’ll learn to slow down your breathing, make it gentler, and breathe through your nose again—an approach that can calm your nervous system in the long term. –  Ana Grzincic, Hotel Korinjak

Breathwork You Can Try: An Exercise from the Hotel Korinjak

Breathwork instructor Snježana Kovačić demonstrates an exercise “to open the chest”here:

Sit up straight | 2. Cross your arms over your shoulders | 3. Open your arms and expand your chest as you inhale | 4. Lower your arms as you exhale | 5. Raise both arms as you inhale | 6. Lower your arms as you exhale and hold the position for a moment. Breathe through your nose; feel how your breath has become calmer | 7. Focus and awareness: With small, deliberate movements (pointing forward, arm to the side), you consciously direct your attention. Your breath follows the movements.

After the exercises, your chest should feel open—this may be enough on its own, or you can move on to further breathing exercises (Snježana continues beyond this sequence.)

Breathwork workshop with Dan Brulé at Hotel Korinjak: June 5th – June 6th 2026 Hotel Korinjak will host a special Breathwork-Event with with Dan Brulé, known as “The Bruce Lee of Breathwork”. He is renowned for his best-selling book Just Breathe and his “Breath Mastery” programme.

Medical Breathwork: When Breathing Becomes Therapy

Breathwork is about more than just relaxation. It can also provide tangible health benefits. Here’s an example from my own life:

My mother-in-law has had several strokes and spends most of her time in bed. At some point, we noticed that she keeps getting pneumonia even though she rarely leaves the house or comes into contact with strangers.

The reason for this is actually related to her breathing.

Secondary pneumonia caused by poor ventilation and blood flow in the lungs

People who spend a lot of time lying down often have very shallow breathing. This results in inadequate ventilation of the lower parts of the lungs, allowing secretions to accumulate and creating a breeding ground for bacteria. Doctors refer to this condition as hypostatic pneumonia.

We started doing deep breathing exercises with her every day. It’s simple: breathe in deeply, filling your lungs completely, then breathe out slowly. She hasn’t had pneumonia since.

Breathing exercises for treating illnesses

Breathing also plays an important role in other conditions:

• Diaphragm Issues: Focus on training diaphragmatic breathing.
• COPD and asthma: Breathing techniques can help control breathing.
• Stress and burnout: Conscious breathing calms the nervous system.
• Sleep Issues: Slow breathing helps you fall asleep.

At the Klosterhof – Alpine Hideaway & Spa, this medical-therapeutic approach is practiced. Dr. Andreas Färber, M.D., the host, has integrated a medical wellness center into the hotel. Breathing exercises are part of the hotel’s holistic wellness concept, which combines exercise, nutrition, and modern diagnostics.

Boasting a virtually secluded location in the heart of the Berchtesgadener Land region, the hotel in Bayerisch Gmain also has a large spa area. Perfect conditions for relaxation. The activity program offers various options, including mindfulness coaching with breathing exercises.

Breathwork in Yoga: Between tradition and modern practice

Many modern breathwork techniques originate from yoga. In yoga, pranayama, the practice of breath control, is a central element that connects the body and mind.

Even today, breathwork plays a significant role in yoga. Ralph Skuban is one of the best-known experts in the German-speaking world. He describes breathwork as a bridge between modern science and a practice that is thousands of years old.

This isn’t just about relaxation, but also about:

• Energy flow
• Concentration
• Inner clarity

Dive Deep: Breathwork at Hotel Bella Vista Zermatt

If you’d like to experience breathwork in depth combined with yoga, the Hotel Bella Vista Zermatt is the perfect place for you. Stefanie Arquint will guide you through her sessions while you enjoy the view of the Matterhorn. She combines traditional breathwork with meditation and personal inner processes.

For her, breathing is a gateway to deeper levels:

“Focusing on your breath allows you to connect with yourself in a new, deeper way.” – Stefanie Arquint

In addition to in-depth practice, she also teaches techniques that are perfectly suited for everyday life. The course offerings include “Sleep Better & Relax More Easily” and “Breathe More Freely & Feel Better.”

• You’ll find the breathwork sessions on the website
• In addition, the Hotel Bella Vista Zermatt regularly offers retreats featuring yoga and breathwork
  

Breathwork for relaxation

Breathing exercises are not all spiritual, medical, or deeply focused on inner processes. Many people simply want a way to relieve stress and reconnect with themselves.

At My Arbor in South Tyrol, you can begin your day with calmness and focus through guided breathing sessions. Built high up on stilts in the middle of the forest, this sustainable wellness hotel on the Plose offers a fantastic setting for breathwork. Forest bathing is also part of the weekly program.

And at the Hotel Das Rübezahl in the Allgäu, breathwork is intentionally made accessible to everyone. It’s part of yoga and relaxation retreats “without any esoteric overtones,” as the hosts emphasize. Instead, guests can enjoy plenty of nature and sweeping views of the Alps and Neuschwanstein Castle.

Breathwork in Sports: The Wim Hof Method

An alternative approach is the more active form of breathing exercises, such as those used in the Wim Hof Method. At the Stanglwirt Organic and Wellness Resort in Tyrol, these exercises are used with ice baths, among other things.

The Wim Hof Method consists of three pillars: 1. Controlled hyperventilation (30 to 40 deep breaths), 2. Holding your breath after exhaling, and 3. Recovery breathing.

This type of breathing is said to prepare the body for stressors, increase cold tolerance, and build mental strength.

The Stanglwirt Organic and Wellness Resort is also very family-friendly and offers highly competent childcare for all age groups. It’s a great choice if you need time to “take a deep breath” amidst the hustle and bustle of family life, for targeted training, or for peace and quiet in the fabulous 12,000 m² wellness area.

• Here, you can see the courses offered by the Stanglwirt. 

And there’s more: Transformational Breath & Co.

In addition to these approaches, there are other forms of breathwork, such as:

• Transformational Breath: An intensive breathwork practice for emotional processing with esoteric elements.
• Holotropic Breathwork: A profound, “mind-altering” practice with esoteric influences.
• Connected Breath: Continuous breathing without pauses.

These methods often go beyond simple relaxation. I won’t go into further detail here, but just so you know, breathwork is a vast field!

Bottom line: Your breath can do more than you think

Breathwork is incredibly versatile, whether for medical, relaxation, or transformative purposes. And your next vacation could be the perfect opportunity to learn one or two techniques. After all, you always have your breath with you! 🙂

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